"We are excited to work with Tales2Go and make Scholastic Audio stories available to parents and kids in an innovative new way."
New York, NY (PRWEB) February 17, 2010
Scholastic Audio (NASDAQ: SCHL), a division of Scholastic Inc., the global children’s publishing, education and media company, today announced a partnership with Tales2Go LLC to include Scholastic Audio titles on the Tales2Go service. Tales2Go is a first-of-its-kind subscription audio story application available in the Apple App Store, which gives moms and dads instant, on-demand access to nearly a thousand kids’ audio stories to stream to their iPhone and/or iPod Touch. Tales2Go plans to roll out to other smartphone platforms (e.g., Blackberry, Palm Pre and Android) in the coming months.
Linda Lee, VP and General Manager of Scholastic Audio, said, “We are excited to work with Tales2Go and make our audio stories available to parents and kids in an innovative new way – on-demand and on-the-go. Smartphone mobile apps are proliferating at an incredible rate, and have become an important area of focus for us.”
William Weil, co-founder and CEO of Tales2Go, said, “Tales2Go and Scholastic share a mission to spark kids’ imaginations with storytelling. We are pleased to be able to add Scholastic Audio titles to our service, including such family favorites as Clifford The Big Red Dog® and Goosebumps™. Listening to stories is both entertaining and beneficial to kids, while also providing an alternative to “screen-based” media.”
Audio books have been shown to enrich listening skills, introduce kids to new vocabulary and make children more eager to read.
Tales2Go is a subscription kids’ audio story app which offers instant, on-demand, and unlimited access to nearly a thousand great kids’ stories from leading audio publishers and storytellers to stream to your iPhone or iPod Touch, to play in the car, at the doctor’s office, during quiet time at home, or to listen to anywhere, at anytime. Great for kids 3-11 (and the whole family), the Tales2Go library includes classics, folktales, fairytales, myths, and kids’ favorite book series and characters. Tales2Go will entertain and spark your kids’ imagination. Tales2Go utilizes cutting edge technology to bring back the simple pleasures and rewards of storytelling to everyday life, by making audio stories easily accessible, on-the-go and affordably priced.
Free 30-day trial for all new customers. The annual subscription price is $24.99 – saving time, effort and money vs. purchasing multiple story CDs or downloads. To learn more about Tales2Go, please visit http://www.tales2go.com .
If you would like more information about Scholastic, please visit Scholastic’s media room at mediaroom.scholastic.com.
Vice President and General Manager
Weston Woods Studios and Scholastic Audio
Tracey Weil, Chief Mom