Rising Consumer Awareness and Product Innovations Ensure Sustained Growth in the Global Tampons Market, According to a New Report by Global Industry Analysts, Inc.

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GIA announces the release of a comprehensive global report on Tampons market. The global market for tampons is forecast to reach US$2.65 billion by 2017 driven by innovative efforts of the companies in building greater awareness, continuous product developments and rising standards of hygiene and living. Novelty and products with additional features would increase the sales of premium-end tampons in developed markets, while modernization in retail structure and improved performance and pricing will facilitate upsurge of tampons market in developing regions.

Tampons: A Global Strategic Business Report

Follow us on LinkedIn – Tampon, the sanitary protection product, has gained mixed reviews since its introduction in 1930s. The product is used extensively by women in developed countries, such as the US, Canada, and Western Europe. However, the level of adoption of tampons by women in Asia-Pacific, Africa, and Eastern Europe is minimal due to reasons, such as cultural restrains, lack of affordability, and apprehensions related to tampon use. Of the 1.7 billion potential market size, only 100 million women use tampons, reflecting a poorly penetrated market. Increase in awareness related to the use of Tampons could assist the enhancement of adoption level, and thereby improve sales in developing markets. Innovation is another major driving factor. Novelty and offering products with additional features would increase the sales of premium-end tampons in developed markets. Meanwhile, alterations and modernization in retail structure facilitates upsurge of tampons market in developing regions. With the rising level of consumer education, and female awareness regarding hygiene products, and their pros and cons, women are no longer a captive market. Today, women can choose from a diverse range of products. Corporate success in this industry runs parallel to a company’s level of sensitivity to a woman’s health, comfort, and convenience. Private labels are making a mark in the tampons market that is dominated by a few large manufacturers, as large numbers of women perceive private label tampons on par in quality with branded products. Factors aiding prominence of private labels in tampons business include high-quality products, innovation, and customer support.

Today, women lead more active lifestyles. The change in lifestyles has created a great need for convenience in the Feminine Hygiene industry. In response to the trend for convenience, manufacturers are creating smaller, compact products that come in more discreet packages. Trend toward miniaturization is highly dominant in the tampon and sanitary napkin category. Several leading marketers have introduced slender and smaller-sized tampons targeted at the teen market. Although product innovations are vital towards maintaining industry growth, the importance of packaging cannot be undermined. Over the years, polybags emerged as an attractive and convenient alternative to the traditional bulky and unwieldy cardboard boxes. Embroiled in controversies relating to their environmental impact, plastic bags are today being phased out in favor of biodegradable alternatives. A noteworthy trend in the feminine hygiene products market is the shift towards colorful, snazzy and bolder packaging. Convenience and variety in terms of assorted sizes represent the other important packaging criteria. Epitomized for its convenience and eco-friendliness “Zip-Lock” type re-closable polybag packages are expected to make it big in the market in the upcoming years.

Europe registers the highest penetration and acceptance for tampons among markets across the globe, capturing the largest chunk of the world market, as stated by the new market research report on Tampons. Except for few countries such as Italy, where the influence of the church prohibiting usage of tampons is more, the penetration level in other regions is considerably high making Europe the most dominant regional market for tampons worldwide. The United States is another important market for tampons with majority number of women using tampons. In Asia-Pacific, usage of tampons is not high when compared to the US and European regions. Cultural restrictions, lack of affordability, and absence of knowledge about personal hygiene options to women are some reasons for low penetration of tampons in the region. However, the underexploited market with its huge population base, rising levels of income and awareness levels provides a stupendous growth opportunity in the years to come. The Asian market buoyed by intense growth in markets of China, Hong Kong, India and others is projected to race ahead at the highest CAGR of 6.5% through 2017.

Key players profiled in the report include First Quality Hygienic Inc., Johnson & Johnson, Kimberly Clark Corporation, Natracare LLC, Lil-lets Group Limited, Playtex Products Inc., Procter & Gamble, Rostam Ltd., among others.

The research report titled ‘Tampons: A Global Strategic Business Report” announced by Global Industry Analysts Inc., offers a comprehensive analysis of the industry, market drivers, issues and trends, competitive scenario, product introductions, recent industry activity, and profiles of major/niche global as well as regional market participants. The report provides annual sales estimates and projections for tampons market for the years 2009 through 2017 for the following geographic markets - US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Also, a six-year (2003-2008) historic analysis is provided for additional market perspective.

For more details about this comprehensive market research report, please visit –

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

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Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
Email: press(at)StrategyR(dot)com
Web Site: http://www.StrategyR.com/

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