San Jose, California (Vocus/PRWEB) February 07, 2011
With the rising level of consumer education, and female awareness regarding hygiene products, and their pros and cons, women are no longer a captive market. The drive to educate women regarding the available menstrual alternatives has finally paid off. Today, women can choose from a diverse variety of products, and corporate success in this industry runs parallel to a company’s level of sensitivity to a woman’s health, comfort, and convenience. With liberalistic outlook gaining momentum, the discussion of feminine hygiene is no longer a taboo, and modern teenagers are better informed than their unlucky predecessors. The Internet is being utilized as an innovative medium for healthy dispersal of information regarding feminine hygiene. Feminine hygiene market is also benefited by the average age of puberty among girls coming down to 13 from around 16 years as registered in 1840. Other factors enhancing market penetration include advertisements and other promotional campaigns adopted by manufacturers that include spreading awareness about menstruation process and the need for personal hygiene among young girls. Tampons account for a significant share in the feminine hygiene market.
Global market for tampons was affected by the economic slowdown that resulted in declining growth in tampon sales. The US market was worst hit due to recession with dwindling value sales. In addition to the impact of recession, tampon market is affected by improvisations in other feminine hygiene products, such as sanitary pads. Tampons are extensively used by women in developed countries, such as the US, Canada, and Western Europe. Meanwhile, penetration and acceptance level of tampons has been comparatively low in Asia-Pacific, Latin America, and Rest of World regions.
Penetration level is however increasing in the Asia-Pacific region, which is poised to become the fastest growing region for tampon sales by the year 2015. Increase in awareness related to the use of tampons could assist the enhancement of adoption level, and thereby improve tampon sales in various markets. Women, today, are leading more active lifestyles. The change in lifestyles has created a great need for convenience in the feminine hygiene industry. In response to this trend, manufacturers are creating smaller, compact products that come in more discreet packages. Individual tampon packs have become smaller, and low-count boxes of tampons are now available. A trend toward miniaturization is highly dominant in the tampon market, and several leading marketers have introduced slender and smaller-sized tampons targeted at the teen market.
The United States and Europe continue to occupy a lion’s share of the world tampons market, as stated by the new market research report on Tampons. The US market, however, witnessed declining value sales due to economic recession. Recent trends observed in the US market include increasing inclination of consumers to cheaper store brands, and soaring popularity of natural and organic feminine hygiene products. Meanwhile, alterations and modernization in retail structure facilitates upsurge of tampons market in developing regions. The market for tampons in Asia-Pacific is expected to grow at a compounded annual growth rate (CAGR) of more than 6.0% over the analysis period.
Organic tampons represents the most promising breakthrough that the hygiene market has ever witnessed. This environmental technology is stirring up market interest in safer products both for the consumer and the community. Synthetic tampons, on the other hand, are associated with the risk for toxic shock syndrome, an outcome of the chlorinated bleaching and the synthetic rayon additives used in the tampon manufacture process. Lack of directives for specification of constituents of tampons heightened concerns for safety and lesser contact with synthetic materials. However, most of the companies claim that the propensity of synthetic tampons to cause toxicity is very little. As a part of their program to remove widespread misapprehensions, leading companies are instituting consumer education programs for prognosis and prevention of Toxic Shock Syndrome (TSS). As per US FDA risk for TSS does not vary much due to use of organic tampons or synthetic tampons.
Another key trend witnessed in the tampons market include the growing prominence of private labels. As large number of women perceives private label tampons on par in quality with branded products, they are adopting private labels to save costs on tampons. Factors aiding prominence of private labels in tampons business include high-quality products, innovation, and customer support.
Major players profiled in the report include First Quality Hygienic Inc., Johnson & Johnson, Kimberly Clark Corporation, Natracare LLC, Lil-lets Group Limited, Playtex Products Inc., Procter & Gamble, Rostam Ltd., among others.
The research report titled "Tampons: A Global Strategic Business Report” announced by Global Industry Analysts Inc., offers a comprehensive analysis of the industry, market drivers, market issues and trends, competitive scenario, product innovations/developments, recent industry activity, and profiles of major/niche global as well as regional market participants. The report provides annual sales estimates and projections for tampons market for the years 2007 through 2015 for the following geographic markets - US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Also, a seven-year (2000-2006) historic analysis is provided for additional market perspective.
For more details about this comprehensive market research report, please visit – http://www.strategyr.com/Tampons_Market_Report.asp
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world’s largest market research publishers. The company employs over 800 people worldwide and publishes more than 1200 full-scale research reports each year. Additionally, the company also offers thousands of smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.
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