“We believe that fitness starts at home and we want to provide the tools to get our country back in shape."
Seattle, WA (PRWEB) February 28, 2011
TAP America, a non-profit organization dedicated to strengthening America and its citizens, today announced the launch of its "Get Lean In Front of Your Screen" campaign to promote fitness and physical activity for all ages. Americans are increasingly spending more time in front of their computers and mobile devices and this exercise series allows people to harness the convenience and portability of these devices by exercising on the go, at home or while at their cubicles at work.
Fitness Starts With Five Minutes Each Day
Fitness is a habit that needs to be cultivated. Exercising at least five minutes a day creates the structure needed to form committed and lasting exercise behaviors. According to The Nielsen Company, online video consumption is up 16% from last year. Of note, approximately 44% of all online video is being viewed in the workplace. Active mobile video users grew by 57% in just two years. This presents a great opportunity for introducing web-based exercise content geared towards those who must dedicate a portion of their day to online activity.
“Increasing screen time means that Americans are spending more time in front of their computers and mobile devices and less time engaging in physical activity,” said Richard L. Tso, Executive Director at TAP America. “Immersive media is not going away anytime soon and many jobs today require sitting in front of a computer as part of the daily routine. Our Get Lean in Front of Your Screen campaign allows TAP America to effectively reach this large population by creating simple 5 minute exercises that can be done at home, at a desk or on the go.”
Families Who Play Together, Stay Together
TAP America believes in promoting family unity. Today families have become increasingly disconnected due to economic stress, heavy workloads and the myriad of extra-curricular activities offered by schools. Research shows that families who spend at least 1-2 hours each day together have more trusting relationships, communicate better and have children less likely to turn to crime and drug use. In addition, people who exercise with others during fitness programs tend to have more dramatic and longer lasting results. TAP America encourages families to exercise and play together by providing a series of videos that encourage family interaction toward the common goal of getting healthy.
“Currently, two-thirds of people in this country are overweight or obese, which is roughly 30 or pounds over a healthy weight,” said Stephanie Adams, COO of TAP America. Childhood obesity is at an all-time high with the CDC reporting that 23% of individuals ages 18-34 are considered obese. It is our responsibility as parents to help get our kids off the couch and encourage them to make healthy choices. As part of our fitness campaign, we have created several play and exercise videos for families to do together to get fit.”
Building A Stronger Future
TAP America stands for Tolerance, Americanism, and Patriotism and its introduction comes at a time when many Americans are faced with political and economic uncertainty. As a non-political organization, TAP America embodies what it means to be American by encouraging people to be physically active, embrace equality, and support the American economy by purchasing products made in America.
“We at TAP America are dedicated to educating our citizens on how to unite and to remain the beacon of strength and light for the world,” said Mark Bloome, Founder of TAP America. “We believe that fitness starts at home and we want to provide the tools to get our country back in shape. In honor of our troops past and present, we ask that you dedicate at least 5 minutes a day towards physical fitness to help us build a stronger future. The more fit we are, the stronger our country will be and better able to defend itself. Growing at a rate of 120% per week, TAPamerica.org is the fastest growing patriotic tolerance organization in America. Please visit our website for ways to get started.”
For more information about TAP America, to volunteer or to make a donation, please visit http://www.tapamerica.org.
About TAP America
TAP America is a non-profit organization dedicated to revitalizing and strengthening America and its citizens. Founded in 2010, TAP embodies what it means to be American by promoting patriotism, tolerance and Americanism through education and multimedia educational programs. The tenets of TAP encourage people to be physically active, embrace equality and support the American economy by purchasing products made in America. TAP America Founder Mark Bloome created the organization out of love for his country and its people and a desire to promote patriotism, free from political and economic self-interest. For more information about TAP America or to volunteer please visit http://www.tapamerica.org.
Richard L. Tso
Executive Director, TAP America
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