"The SRM is emerging as the clear choice for schools looking to recruit more efficiently and effectively," says TargetX CEO Brian Wm. Niles.
Conshohocken, PA (PRWEB) June 14, 2012
Higher education firm TargetX has announced the addition of seven colleges and universities that rely on the cloud-based Student Recruitment Manager (SRM), a powerful and flexible CRM system designed specifically for admissions offices.
Among the latest institutions to choose the SRM as their CRM solution are:
The Student Recruitment Manager is a groundbreaking CRM system that helps colleges manage, integrate and automate the process of student recruitment from the first point of contact through enrollment. TargetX built the SRM on the proven Force.com platform of Salesforce.com, the worldwide leader in on-demand customer relationship management and a pioneer in cloud computing. The result is a cloud-based system that is the most powerful, mobile and customizable recruiting tool in higher education.
"The SRM is emerging as the clear choice for schools looking to recruit more efficiently and effectively," said TargetX CEO Brian Wm. Niles.
Among the strengths of the SRM are its built-in electronic communication tools, including the leading email broadcasting and online chat tools in higher education marketing. It is also fully integrated with a powerful event manager.
Over the past few months, TargetX has released a dramatic series of enhancements to the SRM in such areas as mobility, travel management, telemarketing, email broadcasting, workflows and reporting. But it may be developments in social engagement that have produced the most enthusiastic reactions from clients and prospects. The SRM makes it possible to use social networks like Facebook and Twitter to connect with prospective students like never before.
Many of the enhancements to the SRM, including its ability to track student social interaction, coincide with new releases of the CRM platform from Salesforce. Since the SRM is built on the Force.com platform, TargetX can pass along to its clients any of the improvements that Salesforce makes to its cloud-based CRM system.
"This is a great example of the benefits of our connection with Salesforce.com,” said Niles. “We’re delivering an environment that provides automatic upgrades to our clients whether the developments come from us or from Salesforce.”
About TargetX
TargetX is a unique student recruiting company that offers both technology and consulting services designed to help colleges recruit today’s more sophisticated, web-savvy students. Hundreds of schools use its CRM system, web-based communication tools, campus-visit consulting and other products and services.
Founded in 1998 on the belief that colleges need to change the way they communicate with prospects and their families, TargetX has been a forward-thinking leader in managing change in higher education and embracing the concept of the experience in higher-ed marketing. More recently, TargetX launched an Education & Training Center (ETC) where admissions professionals can collaborate and brainstorm with colleagues and thought leaders through coursework and office retreats.
To learn more, visit http://www.targetx.com
About Salesforce
With over 100,000 customers, Salesforce.com is the world's leading cloud computing company and is pioneering the shift to the "social enterprise," which encourages organizations to embrace the social web and use it to connect with customers and prospects. TargetX chose to build its Student Recruitment Manager on the popular Force.com platform, which powers the Salesforce CRM tool.
One of the many benefits of the platform for users of the SRM is the ability to take advantage of enhancements developed by Salesforce as well as TargetX -- part of the appeal of a cloud-based solution. In addition, SRM users can add to the capabilities of their TargetX system through more than a thousand add-on products that address the specific needs of their office or staff -- including telemarketing, on-demand printing or deeper data analysis.
For more information, visit http://www.salesforce.com
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