TARGUSinfo Resets the Bar for Data Accuracy, Currency and Coverage

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Clients Gain Greater Confidence in Lead Contactibility with Re-Architected Solution; New Authoritative Linkages Result in 30% Increase in “Right Party” Contact

and using their mobile phone numbers as their primary number more than ever

As marketers continue to find ever increasing ways to generate a return on investment, verifying who is on the other end of the transaction is key to improving profitability whether you are a lead buyer or lead seller. Today, TARGUSinfo, the trusted leader in On-Demand Insight® linking billions of consumer and business attributes in real time, announced that by making one of its most significant investments in the company’s 17 year history, it has significantly improved its market leading On-Demand Lead Verification® and On-Demand Lead Scoring solutions by increasing the authoritative linkage to “right party” contactable leads by 30 percent.

By re-architecting and improving linkages at the identity layer (i.e., name, address, and phone) combined with the addition of unrivaled authoritative mobile phone coverage, the days of struggling with confidence over contactable leads are over.

“We understand that both our lead generation and lead purchasing clients need greater confidence to optimize their business and consumer experiences,” said Paul McConville, vice president, TARGUSinfo. “We listened and embarked on one of the largest engineering and data development efforts in our company’s history. The result for our clients is an ability to provide authoritative scoring and verification linkages to more than 219 million mobile numbers, as well as reset the bar for data accuracy, currency and coverage in the marketplace.”

“It’s clear that consumers are “cutting the cord” and using their mobile phone numbers as their primary number more than ever,” said Murthy Nukala, CEO of Adchemy. “Nowhere is this more evident than the online lead generation industry. With the advent of TARGUSinfo’s ability to provide such strong linkages and now with their unrivaled mobile phone coverage, we’re now able to verify with a higher degree of confidence that our leads continue to be of the highest quality.”

TARGUSinfo delivers unparalleled intelligence at the moment of live interaction with prospects and customers by leveraging its real-time delivery network and robust repository of identities and overlaying scores of attributes.

“TARGUSinfo’s latest lead quality innovation matches perfectly with our ongoing Dealix Quality Pledge™ and Hassle Free Lead Return™ initiatives,” said Anna Zornosa, executive vice president of The Cobalt Group and general manager of its Dealix division. “We share a commitment with TARGUSinfo to be transparent and constantly deliver better ways to improve the way we do business. As a test partner with TARGUSinfo, we have seen a jump beyond our expectations. The linkage to TARGUSinfo’s expanded mobile numbers alone has spiked our confidence and that of our dealers in knowing we stand behind every automotive lead.”

The TARGUSinfo investment in new data improves the authoritative linkages TARGUSinfo makes and arms buyers and sellers with the ability to monetize even more leads.

“The driving force behind successfully generating leads for our colleges and universities is our ability to deliver the highest caliber of prospective students at scale,” said Vince Lewis, General Manager, ClassesUSA.com. “ClassesUSA has worked with TARGUSinfo for more than 4 years and now, with the unprecedented addition of mobile phone data, TARGUSinfo has greatly enhanced our ability to accurately validate contactability in real time. Their verification advances assures our partner schools that we provide highly contactable prospects for their enrollment counselors to engage and enroll.”

McConville said, “For almost two decades, clients have woven us into the fabric of their operations and depend on us to power their businesses in real time each and every day. We continue to honor their trust by investing in innovations that benefit both buyers and sellers.”

To learn more about how TARGUSinfo and other industry leaders are leveraging real-time analytics, register for the Scoring Summit, May 5-6, 2010 in New Orleans, LA. The Scoring Summit is a first-of-its-kind event bringing together B2C marketing decision makers to discuss how real-time scoring and analytics is transforming business.

About TARGUSinfo
TARGUSinfo, the trusted provider of On-Demand Insight® to the most recognized brands, links and delivers more than 90 billion real-time attributes a year to drive smarter and more profitable customer interactions on the Web, over the phone and at the point of sale. For more than a decade, Fortune 500 companies have turned to TARGUSinfo to enable improved audience targeting, better customer experiences, higher conversion rates and increased customer lifetime values by using TARGUSinfo identification, verification, scoring and location solutions. TARGUSinfo offers a complete range of solutions to help organizations make better real-time decisions leveraging patented processes built on a proprietary network of hundreds of data feeds and its unique predictive analytics capabilities. A profitable and privately held company, TARGUSinfo is headquartered in Vienna, VA with offices in San Diego, Chicago, San Francisco and New York. For more information, visit http://www.TARGUSinfo.com.

Rufus Manning                


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