TARGUSinfo Helps Direct Response Industry Convert Lost Leads into Customers

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Positec Power Tool Group and Provo Craft Join Growing List of Companies Acquiring Customers with Automated 24-hour Remarketing Campaigns

From day one we could see an immediate impact of reaching out to consumers who invested the time and energy to learn about our power equipment products

Whether it’s to find an easier way to manicure the lawn or providing a simpler means to create arts and crafts masterpieces, consumers are tuning into direct response marketing more than ever. However, for the millions of consumers who call a toll-free number but don’t buy, direct response marketers are missing out on a tremendous opportunity to target their best leads while they are still in their decision making window.

Today, Positec, the makers of the popular Worx brand of outdoor power tools and Provo Craft, the innovative worldwide manufacturer and distributor of craft and hobby products, announced that they are capitalizing on a powerful remarketing solution to turn “lost callers” into revenue.

TARGUSinfo, the leading provider of On-Demand InsightSM about prospects and customers, has helped leading organizations in the beauty, health and fitness, home and garden, finance and insurance industries automatically identify and remarket — within 24 hours — to inbound telephone leads who don’t convert using its SecondApproach automated remarketing services.

“From day one we could see an immediate impact of reaching out to consumers who invested the time and energy to learn about our power equipment products,” said Tom Duncan, President/CEO, Positec. “Before, we had no easy way to capture non-converting callers’ information for marketing purposes. TARGUSinfo excels at identifying inbound callers and automatically sending targeted direct mail offers — giving us, at minimal cost, revenue we had written off.”

“We’ve found that once a person tries our products, he or she is a customer for life and that’s why we’re excited about this campaign, because it offers an automated opportunity to reach those that responded once but didn’t purchase the first time,” said Alan Hills, director of direct response, Provo Craft. “We’ve been amazed by the results we’ve received reaching out to consumers who might need a little reassurance that they can be creative too. The remarketing that we’re doing today, powered by TARGUSinfo, is something that has become an integral part of our customer acquisition strategy.”

“The numbers speak for themselves,” said Paul McConville, executive director, TARGUSinfo. “The campaigns we’re executing for companies like Positec and Provo Craft, are producing some of the industry’s highest direct mail response rates. With SecondApproach, marketers and contact center professionals can now identify inbound callers and automatically respond and personalize any outbound communications to dramatically improve customer acquisition rates.”

TARGUSinfo will host an exclusive poolside cabana at the Paris Hotel during the 2009 ERA D2C Convention on September 14-15. To schedule a poolside meeting call 800.6.TARGUS (800.682.7487).

About TARGUSinfo
TARGUSinfo, the leading provider of On-Demand InsightSM, provides unique identification, verification, scoring and location solutions that enable communication service providers, retailers, call-center operators, Web-based marketers and others to dramatically increase the quality of their services and the effectiveness of their marketing. A privately held company, TARGUSinfo is headquartered in Vienna, Va. For more information, visit http://www.TARGUSinfo.com.

About Positec
Established in 1994, Positec Power Tools Group, is one of the fastest growing companies serving the global power equipment market today. A diversified manufacturer and marketer of a complete range of consumer and professional power tools and accessories, lawn and garden equipment, and related products with worldwide sales offices in all major markets, Positec serves as a leading supplier to the OEM and private brand power equipment market as well as offering its own brands including WORX and Rockwell. More information is available on the company’s website: http://www.worxyardtools.com.

About Provo Craft
Provo Craft is a technology company that enables people to be their creative best. For 40 years, Provo Craft has invented new products that bring industrial technology to the masses, including the Cricut® Personal Electronic Cutter, the Cricut DesignStudio™ software, the Cuttlebug® Die Cutter and Embosser, Yudu personal screen printer, and YourStory thermal book binder and laminator. These innovative tools help people bring their creative ideas to life in a personalized, professional-looking way at home, in schools and in the workplace. Provo Craft’s products have won dozens of industry awards and are available through leading craft, home décor, office, and education stores nationwide. Visit http://www.provocraft.com or call (800) 937-7686.


Rufus Manning            


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