Strong Demand to Find ‘Health Insurance’ Online Demonstrates Greater Need to Verify Insurance Customer Leads

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Lead Verification Agreement Between All Web Leads and TARGUSinfo Improves Contactability of Consumer Leads Delivered to Insurance Providers

Consumers are researching their health, auto, home and other insurance options online at an ever increasing pace

With healthcare dominating the headlines, there will likely to be an even greater number of consumers exploring their options for not only health, but all types of insurance online. According to comScore*, 10 percent of all Internet users visited a health insurance website in the fourth quarter of 2009.

All Web Leads (http://www.allwebleads.com), an online sales lead generation company serving the U.S. insurance industry, today announced an agreement to dramatically improve the contactability of consumer insurance leads. Through the agreement, TARGUSinfo, the trusted leader in On-Demand Insight® linking billions of consumer and business attributes in real time, will integrate its On-Demand Lead Verification solution with All Web Leads’ proprietary online lead distribution platform.

“Consumers are researching their health, auto, home and other insurance options online at an ever increasing pace,” said Erik Josowitz, All Web Leads Vice President of Marketing. “Our goal is to successfully match each interested consumer with the insurance providers that can best meet their needs. We’re excited to work with TARGUSinfo, the gold standard in terms of data accuracy, currency and coverage, because of their excellent service and the fact they recently re-set the bar for providing real-time verification of consumer information.”

TARGUSinfo has made a gigantic leap forward in how it provides On-Demand Insight to its customers. By re-architecting and further improving linkages at the identity layer (i.e., name, address, and phone) combined with the addition of unrivaled authoritative mobile phone coverage, the days of struggling with confidence over contactable leads are over.

“We are thrilled to partner with All Web Leads to add even greater confidence in the contactability of the leads they deliver to insurance providers,” said Chris McArdle, executive director of interactive markets, TARGUSinfo. “The mass-market consumer cord cutter or wireless phone only movement doesn’t discriminate by industry. With our recent innovations and growth of our mobile phone data coverage, All Web Leads and their customers stand to benefit tremendously by tapping into our ability to score and verify leads at a higher rate.”

TARGUSinfo delivers unprecedented intelligence at the moment of any live interaction with prospects and customers by leveraging its real-time delivery network and robust repository of identities and overlaying meaningful attributes that allow for predictive scoring. The TARGUSinfo investment in new data improves the authoritative linkages TARGUSinfo makes and arms buyers and sellers with the ability to monetize even more leads.

About TARGUSinfo
TARGUSinfo, the trusted provider of On-Demand Insight® to the most recognized brands, links and delivers more than 90 billion real-time attributes a year to drive smarter and more profitable customer interactions on the Web, over the phone and at the point of sale. For more than a decade, Fortune 500 companies have turned to TARGUSinfo to enable improved audience targeting, better customer experiences, higher conversion rates and increased customer lifetime values by using TARGUSinfo identification, verification, scoring and location solutions. TARGUSinfo offers a complete range of solutions to help organizations make better real-time decisions leveraging patented processes built on a proprietary network of hundreds of data feeds and its unique predictive analytics capabilities. A profitable and privately held company, TARGUSinfo is headquartered in Vienna, VA with offices in San Diego, Chicago, San Francisco and New York. For more information, visit http://www.TARGUSinfo.com.

About All Web Leads
Founded in 2005, All Web Leads (http://www.allwebleads.com) is a leading online sales lead provider for the U.S. insurance industry. The company delivers real-time, targeted, high-quality sales leads to top insurance producers. All Web Lead’s technology-driven approach to online marketing helps bring together agents with qualified customers who are actively searching online for insurance products. The company is headquartered in Austin, TX.

Contact
Rufus Manning            
TARGUSinfo            
703.272.6215            
pr(at)targusinfo(dot)com         

Erik Josowitz
All Web Leads
512.279.3088
erik(dot)josowitz(at)allwebleads(dot)com

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Rufus Manning

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