TARGUSinfo Receives 2007 Product of the Year Award from Communications Solutions

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BusinessReach services honored for outstanding innovation

When cable operators pursue small to medium businesses (SMBs), two primary keys to success are the same as for residential sales: 'How do I prioritize and optimize outbound efforts,' and 'How do I optimize inbound first-call sales opportunities?'

BusinessReach(SM) services from TARGUSinfo have received a 2007 Product of the Year award from Technology Marketing Corporation's (TMC) Communications Solutions magazine.

BusinessReach services help cable operators determine, on-demand, whether a business is easily serviceable. These services use the unique TARGUSinfo data repository and on-demand business attributes to drive enterprise-wide insights for cable operators, including how to treat each inbound business caller based on serviceability.

"When cable operators pursue small to medium businesses (SMBs), two primary keys to success are the same as for residential sales: 'How do I prioritize and optimize outbound efforts,' and 'How do I optimize inbound first-call sales opportunities?' " said TARGUSinfo Executive Vice President Dennis Ainge. "TARGUSinfo provides the insight, on demand, that helps operators acquire more business customers. We're gratified that Communications Solutions has recognized the value of BusinessReach services."

In early testing, BusinessReach services have produced a tenfold increase in new business connections for off-net opportunities. In each case, cable operators have begun to see these results in the same month they launched the service.

"TARGUSinfo has been recognized with a 2007 Product of the Year Award for their excellence in the advancement of voice, data and video communications," said Rich Tehrani, TMC President and Group Editor-in-Chief of Communications Solutions. "TARGUSinfo has proven they are committed to quality and excellence in solutions that benefit the customer experience as well as ROI for the companies that use them. I am pleased to honor their hard work and accomplishments and look forward to more innovative solutions from them in the future."

The eighth annual Communications Solutions Product of the Year Award recognizes the vision, leadership and attention to detail that are the hallmarks of the prestigious award. The most innovative products and services brought to market in 2007 were selected as recipients of this year's Communications Solutions Product of the Year Award for their groundbreaking achievement.

The 2007 Product of the Year Award winners can be found on the Communications Solutions Web site.

About TMC
Technology Marketing Corporation (TMC) is an integrated global media company helping our clients build communities in print, in-person and online. TMC publishes Customer Interaction Solutions, INTERNET TELEPHONY, Unified Communications, and IMS Magazine. TMC is also the first publisher to test new products in its own on-site laboratories, TMC Labs. TMCnet, TMC's Web site, is the leading source of news and articles for the communications and technology industries. TMCnet is read by nearly one million US visitors according to Quantcast* and by over three million unique visitors each month worldwide, according to Webtrends. In addition, TMC produces INTERNET TELEPHONY Conference & EXPO, Call Center 2.0 Conference and Communications Developer Conference. For more information about TMC, visit TMC.

About TARGUSinfo
On-Demand Information(SM) services from TARGUSinfo provide unique identification, verification, qualification and location solutions that enable communication service providers, retailers, call-center operators, Web-based marketers and others to dramatically increase the quality of their services and the effectiveness of their marketing. A privately held company, TARGUSinfo is headquartered in Vienna, Va. For more information, visit TARGUSinfo.

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