TARGUSinfo Helps Grand Canyon University

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University Can Verify, Score and Analyze Current and Prospective Students

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We’re right in the middle of this recruitment battle by helping leading schools like GCU verify, score and prioritize tens of millions of prospective students each year.

As Grand Canyon University prepares for the start of another semester of educating productive teachers, health and business professionals, the student recruitment cycle begins anew.

Today, TARGUSinfo, the leading provider of On-Demand InsightSM about prospects and customers, announced an agreement to provide comprehensive online lead verification, lead scoring and analytics to Grand Canyon Education, Inc. (Nasdaq: LOPE), a regionally accredited provider of online and campus-based post-secondary education services.

"We want to understand where the highest caliber student prospects are, and how best to recruit them," said Christel Mosby, senior vice president of marketing, Grand Canyon University. "After a comprehensive review of the services available on the market, we felt that TARGUSinfo not only has the most accurate data to verify prospective students, but has the analytical wherewithal to help us target, score and understand our ideal students better."

Verify, Score and Determine Your Best Student Leads
At the moment a prospect student reaches out over the phone, in-person or on the Web, education marketers have a split second to convince them to enroll. By having access to the industry’s most comprehensive on-demand lead verification solution, first-class analytics and an instantaneous delivery model, TARGUSinfo adds intelligence to high-value education leads that help drive additional revenue.

"Spend five minutes on the Internet and you’ll see millions of dollars of online advertisements enticing prospective students to enroll in some online educational program," said David Wengel, general manager, TARGUSinfo. "We’re right in the middle of this recruitment battle by helping leading schools like GCU verify, score and prioritize tens of millions of prospective students each year."

Leveraging its ElementOne Analytics Platform, TARGUSinfo helps companies better understand their ideal customer by incorporating a multitude of data that’s custom to each clients’ business to deliver the most predictive insights available to marketers.

About Grand Canyon University:
Founded in 1949, Grand Canyon University is a traditional regionally accredited, private, Christian university offering campus-based and online bachelor's and master's degree programs through the Ken Blanchard College of Business, College of Education, College of Nursing and Health Sciences, and College of Liberal Arts. The Phoenix-based school is ranked as having one of the top online education programs by OEDb (Online Education Database). GCU emphasizes individual attention for both traditional undergraduate students as well as the working professional. For more information visit http://www.gcu.edu.

About TARGUSinfo:
TARGUSinfo, the leading provider of On-Demand InsightSM, provides unique identification, verification, scoring and location solutions that enable communication service providers, retailers, call-center operators, Web-based marketers and others to dramatically increase the quality of their services and the effectiveness of their marketing. A privately held company, TARGUSinfo is headquartered in Vienna, Va. For more information, visit http://www.TARGUSinfo.com.

Rufus Manning            
pr (at) targusinfo (dot) com


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