TARGUSinfo Discusses Impact of Mobile Communications on Student Recruitment at CCA 2010

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Ken Inman, Ph.D Joins Panel to Review How the Rise in Mobile Phone Use Affects Student Recruitment

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Prospective students are often a difficult target for career colleges because they belong to a new generation of student that is mobile-centric

As mobile phones rapidly displace the PC as the most common Internet access device, the online lead generation industry must decide how to best utilize mobile data while limiting the negative impact it can bring. The standard practice of verifying phone numbers of education leads is becoming central to this challenge. It’s estimated that 50-60 percent of education leads designate a mobile phone number as their primary phone—making it increasingly difficult for schools to verify the quality of their leads.

Today, TARGUSinfo, the trusted leader in On-Demand Insight® linking billions of consumer and business attributes in real time, announced that Ken Inman, Ph.D and vice president of analytics at TARGUSinfo, will address what career-oriented schools can do to improve mobile user contactability on a panel at the 2010 CCA Annual Convention and Exposition.

The panel titled, “The Rise of Mobile Communications and the Effect on Recruitment,” is moderated by Tom Dearden, president and CEO, Datamark and includes several industry leaders including: Jason Katcher, head of education and recruiting advertising, Google; Dennis Yang, SVP Operations, 4Info; Tim Doelger, Mobile Marketing Consultant.

During this panel, experts influencing marketing and data management in the mobile world will explore topics ranging from whether mobile search will replace or supplement online search to whether mobile access is a predictor of enrollment intent.

“Prospective students are often a difficult target for career colleges because they belong to a new generation of student that is mobile-centric,” said Ken Inman, VP, TARGUSinfo. “Successfully identifying prospective students requires access to hard-to-find mobile data that creates greater opportunities to maximize revenue from every lead. Our research indicates that if you can identify a mobile phone number, then the lead is 25 to 50 percent more likely to enroll than if the number provided is a landline phone number.”

The TARGUSinfo On-Demand Verification® solutions enable proprietary and non-profit schools to accurately confirm the linkages between name, address and landline phone, mobile phone, email and IP address information in real-time. The company delivers unmatched coverage and accuracy rates when it comes to data that includes mobile, VoIP and other nonpublic phone numbers.

To learn more, CCA attendees can visit TARGUSinfo during the 2010 CCA Annual Convention & Expo at booth #502 in Las Vegas June 9-11, 2010.

About TARGUSinfo
TARGUSinfo, the trusted provider of On-Demand Insight® to the most recognized brands, links and delivers more than 90 billion real-time attributes a year to drive smarter and more profitable customer interactions on the Web, over the phone and at the point of sale. For more than a decade, Fortune 500 companies have turned to TARGUSinfo to enable improved audience targeting, better customer experiences, higher conversion rates and increased customer lifetime values by using TARGUSinfo identification, verification, scoring and location solutions. TARGUSinfo offers a complete range of solutions to help organizations make better real-time decisions leveraging patented processes built on a proprietary network of hundreds of data feeds and its unique predictive analytics capabilities. A profitable and privately held company, TARGUSinfo is headquartered in Vienna, VA with offices in San Diego, Chicago, San Francisco and New York. For more information, visit http://www.TARGUSinfo.com.

Rufus Manning            


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