Opinion Poll Finds Taxpayers Working Hard to Pay Less

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Market research survey shows 6% cheating, 60% finding loopholes and cutting corners on taxes.

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Vizu Corporation, the company democratizing market research, released its Taxpayer Attitudes & Behavior Report today in anticipation of the April 17 federal income tax filing deadline.

Some polling results are obvious: people don't want to pay their taxes. But the degree to which taxpayers don't want to fork over their hard-earned dollars might not be as obvious. Half of all survey respondents are putting in the extra effort to find loopholes. To that group add another 11% who admit to fudging numbers and 6% who admit to fully cheating on their taxes.

What may be motivating this taxpayer unwillingness is public discontent with the tax spenders. Of respondents, 57% are less willing than usual to pay this year due to disapproval of the way the government is using the money.

Other findings in this market research report include:
-If given the choice, more respondents would allocate their taxes to education and health care. National defense comes in third with 13% wishing their money would fund that line item. While 6% would fund foreign aid programs, domestic social programs receive only 3% support, as does domestic economic aid.
-A flat tax receives 49% support versus 43% who would place more tax burden on higher incomes.
-For every respondent who expects to add his/her refund to a nest egg of investments or savings, another respondent will put his/her refund toward getting out of the hole of expenses and bills. Only 6% will donate refunds to charity, but 11% will splurge on luxuries or vacations.
-Taxpayers are split relatively evenly on how they claim to file: 30% are using software and/or websites, 30% use professional tax preparers, while 24% are do-it-yourselfers using traditional paper forms.

The survey also finds that 69% will get their taxes done comfortably early this year, with only 6% making the mad last-minute dash to the post office on April 15 (or this year, the 17th) trying to get their taxes in on time.

Polling for the Taxpayer Attitudes & Behavior report was conducted via the Vizu Answers research network from March 13-20, 2007, and is available for free on the Vizu Answers site. This report is one in a series of market research reports the company conducts on topics of public interest.

About Vizu
Vizu provides services that make online opinion polling and market research easy, accessible, and affordable to everyone. The company's premiere service, Vizu Answers, combines an innovative market research technology with a vast network of relevant web sites, offering highly targeted audiences to answer a wide variety of questions. Vizu Answers' clients have included entrepreneurial smaller firms and individuals as well as larger consumer-oriented companies like Sephora and Orbitz and financial institutions like Cowen & Co. and WR Hambrecht.

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Dan Beltramo
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