Taylor & Pond Launches New Website for the US Open Series Women’s Professional Tennis Tournament, The Mercury Insurance Open

Share Article

“We look forward the yearly challenge of making one of the best US Open series websites in the world! The new design incorporates 4 very powerful brands – Octagon Sports Management, The USTA, the WTA and of course Mercury Insurance. All that while embodying the tranquil experience of the beautiful La Costa Resort & Spa where the tournament takes place. It was a phenomenal collaboration and users are loving the new site already!” says Taylor & Pond V.P. Siri Fomsgaard enthusiastically.

Siri Fomsgaard, Taylor & Pond Vice President

Not only is the new website sleek and edgy, but the enhanced web based content management and business tools will assist us in hosting a premier live sporting event by presenting live scores, interviews and more.

Taylor & Pond Interactive, a leading San Diego based digital marketing agency and pioneer in web development and interactive marketing campaigns, announces the launch of a re-branded website for the 2011 Mercury Insurance Open Women’s Professional Tennis Tournament in Carlsbad, CA. This is the 8th generation website for the successful southern California tournament created by Taylor & Pond.

“We look forward to the annual challenge of making one of the best US Open series websites in the world! The new design incorporates 4 very powerful brands – Octagon Sports Management, The USTA, the WTA and of course Mercury Insurance. All that while embodying the tranquil experience of the beautiful La Costa Resort & Spa where the tournament takes place. It was a phenomenal collaboration and users are loving the new site already!” says Taylor & Pond V.P. Siri Fomsgaard enthusiastically.

The website is built to a sophisticated content management system and during tournament week users can experience live scoring, updated news stories, social media feeds, player photos & profiles, event information, online ticket purchasing, and much more. The most popular module on the site, the Live Scoring module, will go live on July 30th when the first match qualification match kicks off.

“We are thrilled with the new website that Taylor & Pond has created for us,” says Raquel Giscafre, Tournament Director of the Mercury Insurance Open. “Not only is the new website sleek and edgy, but the enhanced web based content management and business tools will assist us in hosting a premier live sporting event by presenting live scores, interviews, as well as up to date player and tournament news. We are very lucky to have the Taylor Pond Team by our side every year and we are really looking forward to a great Mercury Insurance Open this July-August.”

About The Mercury Insurance Open

The Mercury Insurance Open is a participating tournament in the Olympus US Open Series. The US Open Series, now in its eighth year, is a six-week summer tennis season that links 10 ATP World Tour and WTA tournaments together. The series leads into the US Open. The Mercury Insurance Open is the second women’s event within the series. For additional information about the Mercury Insurance Open Presented by Tri-City Medical Center, log onto http://www.mercuryinsuranceopen.com/, join us on Facebook (http://www.facebook.com/SDTennis) or follow frequent updates on Twitter (http://twitter.com/MercuryInsOpen).

About Taylor & Pond Corporate Communications, LLC

Taylor & Pond is a premiere Digital Agency founded in May of 1995 to address the unique interactive needs of brands, corporations, mid-size businesses and non-profits in maximizing their online presence. Taylor & Pond has established itself as the leader in Integrated Marketing and Web Technologies working alongside clients such as Herbalife International, Creative Nail Design, Jazzercise Inc, Noxzema Shaving, Ondine Biomedical and more. For more information, please visit http://www.taylorpond.com.

###

Share article on social media or email:

View article via:

Pdf Print