TCELab and Advance Coaching & Consulting PTY LTD (ACC) Announce Exclusive Partnership in Asia Pacific

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ACC and TCELab offer customer research and big data predictive analytic tools tailored for regional firms, as report shows 94% of Asia Pacific companies making changes to strategy and innovation by looking to customers to define competitive advantage.

TCELab is reimagining Customer Experience Management (CEM) by being at the intersection of Big Data and Customer Loyalty Science

TCELab is reimagining Customer Experience Management (CEM) by being at the intersection of Big Data and Customer Loyalty Science

94% of Asia Pacific companies are making changes to their strategy around innovation. TCELab's research tools offered by ACC will be key to the customer revolution in Asia Pacific.

Advance Coaching & Consulting Pty Ltd (ACC) has entered into an exclusive partnership to offer the full range of Relationship Experience Management research tools by TCELab in Asia Pacific.

The partnership will allow ACC to provide Corporate Organizations in Asia Pacific what TCELab provides their North American Fortune 5000 clients with 360 degree annual cycles of best-in-class customer, employee and partner satisfaction research tools.

“Asia Pacific has crossed into a different kind of growth that is more consumption-based, requiring companies to have a much better understanding of their customer needs in order to be successful,” notes Sam Ghebranious, Director and Founder of ACC, “According to a PWC report, 94% of Asia Pacific companies are making changes to their strategy around innovation, which can’t be done effectively without strategic customer input. We’re excited to partner with TCELab to help Asia Pacific companies embrace the tremendous opportunity in the business environment.”

TCELab’s survey and predictive analytic software, CLAP: (Customer Loyalty as a Platform), is based on RAPID customer loyalty science developed by Dr. Bob Hayes, CCO of TCELab and noted author on the topic on his Business Over Broadway blog and the new release of his 3rd book, TCE, on Amazon.

“This research science works because it’s about setting a strategic roadmap based on understanding customer feedback and getting rid of the noise,” states Dr. Hayes, “From an organization’s big data and our customer loyalty survey research methodologies, we create predictive analytics that accelerate growth through new customer acquisition, reducing churn and increasing average sales prices.”    

Stephen King CEO of TCELab adds “we are very excited to partner with ACC. Asia Pacific is an important growth region; we needed a partner that has strong ties, experience and the ability to expand our business across the APAC region as well as help tie it back to North America.”

Based in Sydney with affiliates in Greater China and South East Asia, Advance Coaching and Consulting Pty Ltd (ACC) takes organizations and individuals to the next level through our proven methodologies and experiences providing:

  •     Market Development
  •     Sales Channel Optimisation
  •     CEO & Board Business Coaching
  •     Interim Management
  •     Key Relationship Management
  •     Training and Skill development

For more information, contact:

Sam Ghebranious. Director
Phone +6-145-035-0669

Founded in early 2011, TCELab merges Big Data and Voice of Customer “VOC” metrics and applies predictive analytics to identify correlates of customer loyalty and sustained revenue growth; in other words “Create Brand Fans” and “Optimize ROI.” Based in Boston with offices in Seattle and Calgary, TCELab has 9 Business Intelligence solutions that include Research & Audit, Surveys & Driver Analysis for all business constituencies (customer, employee, partner, end user / patient), as well as Linkage analysis & Predictive Analytics. They are enabled by TCELab's CLAP architecture (Customer Loyalty as a Platform). TCELab’s flagship product is CRD: Customer Relationship Diagnostic, an annual or bi-annual customer survey suitable for corporations in a range of industries, including SaaS and desktop software, technology, health care, financial, airlines, and more. Founders Vishal Kumar, Stephen King, and Dr. Bob Hayes, have a combined experience of more than 60 years of Customer Experience Management research, business strategy, and technical leadership.


For more information, contact:

Stephen King, CEO

Dr. Bob Hayes, CCO

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