Teakwood Capital Makes a Growth Capital Investment in Marketing Advocate

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Texas private equity firm Teakwood Capital invests growth capital in Marketing Advocate, a leader in multi-touch nurture marketing for global technology companies and their channel resellers.

Teakwood Capital
Customer reference checks confirmed that Marketing Advocate truly has ‘raving fans’ for the software and services they provide.

Teakwood Capital, a Dallas, Texas private equity firm, announces a growth capital investment in Marketing Advocate, a leading multi-touch nurture marketing platform for global technology companies and their channel resellers. The additional capital will allow Marketing Advocate to accelerate expansion of its operations and its sales and marketing footprint.

Marketing Advocate is addressing an under-served market for maximizing the return-on-investment performance of channel reseller demand generation programs. Over $10 billion of the $50 billion in earned incentives is paid out each year on marketing and demand generation programs. Marketing Advocate’s through-partner nurture marketing solution optimizes those lead generation investments. The company was recently recognized as a Cool Vendor in Technology Go-to-Market by Gartner. Marketing Advocate’s proven solutions are amply demonstrated by its growing list of marquee technology customers.

“Marketing Advocate truly understands the needs of global technology companies and their channel reseller customers. Our marketing solutions are customized for each reseller to help them find high quality sales leads. The technology companies benefit from the increased productivity of their channels and the channel resellers routinely obtain a 30-50x ROI within a short time-frame,” said Gary Morris, CEO and founder of Marketing Advocate. “The investment from Teakwood Capital allows us to rapidly scale our sales and services team to exploit the strong competitive advantage we have created in the technology demand generation marketplace.”

“Teakwood Capital’s investment in Marketing Advocate provides the opportunity to partner with a management team with deep domain expertise, clear demonstration of customer success, all provisioned on a strong and competitively differentiated SaaS technology platform," added Ed Olkkola, Managing Director at Teakwood Capital. “Our customer reference checks confirmed they truly have ‘raving fans’ for the software and services they provide. We look forward to working closely with the company to fully realize their outstanding growth potential.”

About Teakwood Capital
Teakwood Capital is a Dallas, Texas private equity firm that provides comprehensive equity financing in support of management teams aspiring to buy and grow companies. The firm's Managing Directors bring over 160 years of combined operational and financial expertise to assist companies in reaching their full potential. Teakwood invests primarily in profitable businesses in Texas and neighboring states, with revenues under $25 Million.

About Marketing Advocate
Marketing Advocate provides an enterprise-class multi-touch nurture marketing solution. Multi-touch nurture marketing is a key requirement to generate sales-ready opportunities, but it is simply too much work and too complex for technology resellers to successfully implement on their own. Marketing Advocate offers a SaaS Through-Partner Marketing Automation (TPMA) solution that serves as an outsourced marketing engine to execute multi-touch marketing, track, score, nurture, and qualify leads, while allowing technology resellers to focus on their highest leverage activities—closing sales-ready opportunities.

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