It's exciting to see how the company has evolved and that we're now able to re-position our name to reflect not only our loyal clients in the malt beverage and spirits industry, but all of our clients across multiple industries.
Philadelphia, PA (PRWEB) April 18, 2012
On the anticipation of launching College Mansion (CollegeMansion.com) during Paradise Weekend at Trump Taj Mahal-Atlantic City, the college entertainment company's CEO David M. Luber today announced that Bar Marketing Group, a privately-owned affiliate of the leading college lifestyle brand, has officially re-positioned itself as BrandCo. LLC (TeamBrandco.com) to keep up with the growing demand of an array of clients. Bar Marketing Group was founded in 2008 with the purpose of creating and delivering exceptional consumer engagement initiatives for national beer and spirits distributors on a regional level.
With the announcement, Luber has appointed marketing executive T.J. Eaton as President of BrandCo. "T.J. is a brand genius. He is a leader, a motivator, and more knowledgeable in the contemporary marketing space than anyone I know,” says Luber. "It's exciting to see how the company has evolved and that we're now able to re-position our name to reflect not only our loyal clients in the malt beverage and spirits industry, but all of our clients across multiple industries."
Eaton, has executed successful branding implementation for major brands on both national and international platforms and strengthened brand awareness amongst the likes of Nike, Nike 6.0, MAXIM, American Eagle, Corona, Dos Equis, MTV and MTV-U, T-Mobile, Red Bull North America, ROCKSTAR, HP, Mentos, Liquid Lightning, Herbal Mist, and 989. T.J. also joins College Mansion, LLC as the President, with plans to become the leading network for College Entertainment.
T.J. has created a “gravity-like” effect, connecting consumers to brands with unparalleled authenticity and affiliation. Particularly in the youth and collegiate markets, T.J. has directed and managed high profile events, productions, and activations in conjunction with BUNIM/MURRAY Productions, MTV, The Real World, MTV Spring Break, CHASE Bank, Mercedez Benz Fashion Week, Gateway, Yahoo, Sirius Satellite Radio, Trojan, AXE, and Nautica. Prior to joining College Mansion, T.J. was the Managing Director for a national beverage company, H2M Beverages, comprised of three proprietary brands. Additionally, T.J. is currently a partner in an emerging lifestyle brand of sunglasses and apparel. Prior to his latest ventures, T.J. was the director of a London-based student lifestyle branch (StudentCity.com) in the North America’s leisure travel division of TUI Travel PLC, the world’s leading international leisure travel group. TUI Travel, PLC operates in approximately 180 countries worldwide and serves more than 30 million customers in over 27 source markets.
BrandCo., formerly Bar Marketing Group, is a consumer engagement agency that connects brands and consumers through a fusion of social media and live experience.