McKinney Promotes Trevor O'Brien to Creative Technology Director

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Scott McCall and Christin Prince join O’Brien as creative technologists, ensuring superior integration of creativity and technology

Scott McCall, Christin Prince, Trevor O'Brien (Left to right)

Scott McCall, Christin Prince, Trevor O'Brien (Left to right)

I am very happy to make these promotions official, standardizing a strength that’s netted McKinney top honors on behalf of our clients at the industry’s most acclaimed awards, including MIXX, OMMA and FWA.

On the heels of launching its acclaimed cross-device, touch- enabled website, mckinney.com, McKinney announced three promotions today that further establish its leadership in digital, social and integrated communications.

Trevor O’Brien has been promoted to creative technology director. Joining him are new creative technologists Christin Prince and Scott McCall.
“I am very happy to make these promotions official, standardizing a strength that’s netted McKinney top honors on behalf of our clients at the industry’s most acclaimed awards, including MIXX, OMMA and FWA,” said Jonathan Cude, chief creative officer. “This formidable team of innovators, led by Trevor, will deliver ideas powered by leading-edge technology.”

Trevor O’Brien
Joining McKinney in 2008 as interactive technology director, Trevor provided fresh, innovative technology solutions for the agency and its clients. In addition to implementing a dynamic platform for Qwest Communications campaigns, he also helped create bold new microsites at sherwin-williams.com and aprica.com. Most recently, Trevor led a small, agile team to create the new mckinney.com, a site optimized for mobile touch screens that became the first to win both Mobile Site of the Day and Site of the Day honors at FWA. He was named creative technology director in December of 2010. Trevor is a computer science graduate of the London University of Greenwich.

Christin Prince
Christin Prince first joined McKinney in 2001 as a media planner and moved into interactive strategy when she demonstrated a passion and unique skill for understanding both consumer and business needs when creating, executing and positioning interactive campaigns. She managed online media planning and execution for Audi of America, the Nasdaq Stock Market, Qwest Communications, Polaris Industries and Sony Electronics. Prince was also one of the primary team members involved in crafting and executing McKinney’s double Effie- and Cannes Lion-winning campaign Art of the Heist. After later positions at both Flavorpill in New York and Yahoo!, she returned to McKinney in 2008 as interactive strategist on EAS and Qwest Communications where her insights helped Protect Ur Rep, Qwest’s online, in-game campaign, earn two OMMA Awards for creative excellence in digital media. A native of North Carolina, Prince is a graduate of the University of North Carolina at Chapel Hill.

Scott McCall
Scott McCall joined McKinney as interactive strategist in late 2009 just in time for Nationwide Insurance’s The World’s Greatest Spokesperson in the World digital campaign, a 2010 MIXX Awards winner for Digital Integration. Since then, Scott has worked on Sherwin-Williams and Travelocity and was the interactive strategy lead for the rebuild of mckinney.com. Prior to McKinney, Scott cut his digital teeth at Newfangled Web Factory, solving problems by putting the user and great content first. He learned the client side of digital as a Web content and community manager at Performance Bike. Scott is a graduate of the University of North Carolina at Chapel Hill.

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About McKinney
McKinney is an independent advertising agency focused on game-changing ideas that make extraordinary things happen. McKinney is reinventing the conversation between people and brands through the integration of offline, online and social media and through the relevant application of new technologies.

Founded in 1969, the Durham, NC-based agency is recognized for having built one of the most innovative business models in the industry, one that blurs the lines between traditional and digital media. As a result, McKinney has been recognized as one of the best agencies in the country by Advertising Age and one of a handful of agencies setting the standard for creativity by ONE Magazine. McKinney’s work has earned 23 Effie Awards over the past eight years, which ranks McKinney ninth of more than 130 agencies winning the American Marketing Association’s recognition of communication-driven business success. The agency has also won more Interactive Advertising Bureau MIXX Awards than any other agency since the show first opened in 2005.

The agency’s clients include Coldwell Banker, Abbott Nutrition’s EAS, Gold’s Gym, Big Boss Brewery, Nationwide Insurance, Partnership for a Drug-Free America, Qwest Communications, Sherwin-Williams, Brown-Forman Corporation and Zenph Sound Innovations.
For more information, visit mckinney.com or McKinney’s blog at fivewords.mckinney.com, or follow @McKinney on Twitter.

Media Contact:
Janet Northen
McKinney
919.313.4062
janet.northen(at)mckinney(dot)com
twitter.com/jnorthen

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Janet Northen
McKinney
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