Think4 Launch Informed Technology Shopping Website

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Think4.com launches an innovative shopping portal supplying over 15,000 of the latest computer equipment, audio visual and technology products.

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Think4.com is an innovative shopping portal supplying over 15,000 of the latest IT, audio visual and technology products. The site was launched by a young, dynamic team of entrepreneurs who identified there was a gap in the market for a supplier who was able to offer added value, buying confidence and support rather than just a product sale. Market research and customer canvassing suggested that many online shopping sites were little more than box shifting operations providing minimal product information or customer service. A decision was taken to develop a new best of breed website primarily focussing on the needs of the customer. The aim was to provide all the information needed in order to make an informed buying decision while keeping site navigation and the checkout process quick and simple. After scouring the web analysing the competition a blueprint was put together based on best practice techniques already in operation together with some unique concepts devised in-house. By partnering with some of the UK's largest technology providers, it was possible to integrate the huge volume of data required for an operation of this magnitude, ensuring that descriptions, images, pricing and availability information is all updated in real time where appropriate.

The net result is a fully automated website packed with a raft of useful shopping tools that allow products to be researched and compared prior to purchase. An integrated advice centre offers a wealth of supplementary information that will greatly assist customers both before and after a purchase. A jargon buster explains any technical terms in plain English. Think4 product reviews provide an honest assessment of a product's capabilities as an alternative to the standard manufacturer blurb typically dished out elsewhere. A series of buying guides explain key product features and provide guidance for every major product range from laptops to sat nav systems. Feedback received suggested that many customers need assistance using their products so we put together a range of 'How To' articles based on the most common queries we received.

Clearly the prime consideration for online shoppers is price and every single product on the Think4 website is regularly checked to ensure it remains competitive. As direct business partners with leading manufacturers we can offer a wide range of competitively priced laptops PCs, smartphones and PDAs. We also specialise in supplying components, options and peripherals for most major branded systems whether current or obsolete such as computer memory. Computers aside, we provide an extensive range of electronics and audio visual products including mp3 players, satellite navigation systems, lcd tvs, plasma screens and projectors to name just a few. Think4 customers receive additional incentives though in the form of loyalty points. These are issued with every online order and can be collected and used towards the purchase of any future purchases.

There has been a growing trend for e-tailers to remove telephone numbers from their web site in a bid to cut operating costs. In contrast, Think4 have and always will display their telephone number prominently and provide an award winning level of customer service. Think4 visitors are able to call for advice, product assistance or for free technical support. All the services that go hand in hand with ordering are also available via a secure web login and customers can track an order, request a return or amend their billing/details online if required.

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CHRIS WILSON
Think4
01430 425807
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