Los Angeles, CA (Vocus) July 8, 2009
All Day Everyday, the young company behind the edgy teen drama series Love Pop Trash, has launched its first five episodes on Web TV Network, KoldCast TV.
Through a series of intertwined vignettes, director/producer Saul Levitz introduces us to the world of Love Pop Trash - a world populated by mischievous teenagers and unfulfilled adults whose lives intersect at The Mall. A mix of professional and untrained actors breathes life into the ensemble cast that appears throughout the episodes. The plot lines capture some unusually realistic snapshots that represent today's teenagers and the world they live in. And there's no holding back on the subject matter covered by Levitz: paint huffing, sexuality, shoplifting, and violent video game fantasy are all explored.
Levitz, a proud fan of teen television dramas including 90210, My So Called Life, and the entire Degrassi series, professionally colors Love Pop Trash with a strong dose of edgy realism. He brought aboard cinematographer Hisham Abed, who created the look for MTV reality mainstays Laguna Beach and The Hills, to help blur the lines between the production values of network television with the no-boundary attitude of online content. According to David S. Samuels, CEO of KoldCast TV, "The show is rapidly gaining a healthy audience on our Network as a result, and we are absolutely thrilled to have the opportunity to introduce it to our growing audience."
Producers Levitz, Ingrid Crowe Levy (who also co-writes the series with Levitz) and Ben Duhl selected KoldCast TV as their distribution platform of choice. After testing the waters with a few social networking profiles and releasing their show on YouTube, they realized they needed a distribution partner that operates more like a Network with a built-in audience and marketing muscle to really introduce the show in a serious way. "We chose KoldCast for a variety of good reasons; their well-organized launch plan, plethora of value-added services, and the fact that they guarantee discoverability for our show. Who else does that? No one. There may be a wide number of available so-called distribution platforms out there, but only KoldCast TV operates as a Network. It's like working with one of the majors, except KoldCast gets it," said Levitz.
Season 1 of Love Pop Trash was partially funded by production company, All Day Everyday Productions, as well as by a crafty deal with Getty Images.
Watch episodes 1 - 5: http://www.koldcast.tv/video/love_pop_trash_ep_1
All five episodes can also be found on iTunes and Zune via feeds created by KoldCast TV.
Watch Love Pop Trash in KoldCast TV's new Network Promo: http://www.koldcast.tv/video/pleasure_yourself
About Saul Levitz
Saul Levitz has been producing and directing branded content, documentaries, and music videos for the last eight years. Clients include Hilton Hotels, Mazda Corp., Blowtorch Films, Napster, Warner Records, Sony/Columbia, and Sub Pop Records. More recently, his focus has been the world of online content. Directing web series such as AC/DC Rock n Roll Fannation, The Rentals "Songs About Time", Marc Horowitz's Signature Series, and Love Pop Trash. You can see all his work at saullevitz(dot)com.
About KoldCast TV
KoldCast TV delivers on-demand entertainment programming to a global audience in full-screen high-definition beauty via its line of advanced Media Players. Original web series, music, comedy, sports and lifestyles programming create the nucleus of the KoldCast Television Network. KoldCast is recognized by its Content Partners for its value-added and personal approach to partner relationships, and for its commitment to the marketing, promotion and organized discoverability of shows selected for broadcast on its Network.
Media Contact - Creator/Director
Saul Levitz, Director and Producer
Media Contact - KoldCast TV
Gregory L. Samuels, VP, Content Management