Tegrit Group Selects GodwinGroup as Branding and Marketing Agency

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Tegrit Group, an Ohio-based firm providing advanced recordkeeping, software solutions, actuarial consulting, and administration services and solutions for defined benefit, defined contribution, cash balance and retiree medical plans, has selected GodwinGroup as its branding and marketing agency.

The level of financial industry experience and branding expertise that GodwinGroup brings to the table will be a good fit for our company dynamic as we prepare for continued growth.

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Tegrit Group, an Ohio-based firm providing advanced recordkeeping, software solutions, actuarial consulting, and administration services and solutions for defined benefit, defined contribution, cash balance and retiree medical plans, has selected GodwinGroup as its branding and marketing agency. GodwinGroup won the account after a national competitive search.

As part of the agreement, GodwinGroup will guide strategic brand development and create a long-term marketing strategy for Tegrit Group, comprised of Tegrit Technologies, Tegrit Administrators, and Summit Retirement Plan Services. The strategy will initially focus on crafting a new brand identity and competitive positioning.        

With over 100 associates, Tegrit provides services to over 2,000 employers and has a total of five offices in Cleveland, Columbus and Akron, Ohio; as well as Livonia, Michigan; and Spartanburg, South Carolina. Tegrit Arrivos® software offers plan sponsors a suite of web-based pension and health care administration tools designed by software engineers experienced in the public and private sector retirement plan markets. In 2010, Tegrit’s Summit Retirement Plan Services subsidiary was awarded the ASPPA Administration Certification from the Centre for Fiduciary Excellence, an independent recognition of the firm’s ability to demonstrate their adherence to the industry's best practices.

“The level of financial industry experience and branding expertise that GodwinGroup brings to the table will be a good fit for our company dynamic as we prepare for continued growth,” says Michael Spickard, chief executive officer of Tegrit Group. “We look forward to working closely with their team to help us build stronger connections with our clients and the professional organizations that serve them.”

GodwinGroup, headquartered in Jackson, Miss., serves clients nationwide. It has been recognized numerous times among the nation's leading agencies by Ad Age and AdWeek. GodwinGroup provides branding, advertising and reputation management services, as well as Web marketing services through its digital arm WebMetro/Godwin.

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