Telecommunications Company Digicel Selects TextServ’s Customer Engagement Platform

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TextServ LLC is pleased to announce that Digicel has selected the TextServ Customer Engagement platform to help execute its customer centric strategy, manage churn and increase revenue per user.

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TextServ provides us with an innovative approach to loyalty marketing as it enables us to monitor the customer lifecycle and trigger real-time personalized relevant promotions on a continuous basis. -- Mark Linehan, Digicel Jamaica CEO

TextServ LLC is pleased to announce that Digicel has selected the TextServ Customer Engagement platform to help execute its customer centric strategy, manage churn and increase revenue per user. The service will initially be used by Digicel Jamaica which serves over two million customers.

Mark Linehan, Digicel Jamaica CEO comments, "Our mission is to provide best value mobile services to our growing customer base -- and that means constantly finding new and compelling ways of engaging with our customers."

"TextServ provides us with an innovative approach to loyalty marketing as it enables us to monitor the customer lifecycle and trigger real-time personalized relevant promotions on a continuous basis. That in turn means that, by combining real-time events with two-way communication flow; we can deliver the right message to the right customer at the right time."

About TextServ LLC

TextServ provides Telecommunication Carriers with next generation Customer Engagement and Mobile Marketing solutions helping them reduce churn, increase ARPU and improve customer experience. TextServ is a SaaS offering and rapidly integrates with any billing, CRM or third party system.

The TextServ multi channel Loyalty Marketing platform uses real-time customer events and segmentation rules to trigger retention and up-sell campaigns, build customer loyalty and maximize customer lifetime value. Operators feed TextServ millions of customer events from multiple sources to run fully automated two-way SMS campaigns, delivering real-time personalized, relevant and timely marketing messages. Our closed loop reporting and analytics suite monitors campaign performance in real-time and provides an in-depth analysis of subscriber’s trends and Marketing ROI.

TextServ’s multi-lingual Customer Experience solution enables operators to differentiate on the service they deliver to customers, build a strong service culture and employ real-time customer service & performance measures. Customers are proactively polled by SMS at key moments of truth (initial purchase, upgrades, customer service calls) and asked to rate their service experience. Responses are instantly analyzed to interpret the Sentiment, Topic & Root Cause. Feedback is mapped to Sales & Service agents driving operational performance, employee compensation and training needs. TextServ automatically alerts the Customer Retention team any time a customer gives a below average satisfaction score enabling immediate issue resolution and the ability to turn dissatisfied customers into loyal advocates.

The TextServ Mobile Direct Response solution engages consumers with Above and Below the Line marketing campaigns, generates sales leads and measures in real-time the relative effectiveness of campaign media spend.

TextServ also operates Text4FreeOnline.com a Free SMS and low cost mobile marketing platform targeted at local and small businesses.

For more information about TextServ LLC, please visit http://textserv.com . Contact: 1 800 806 4515

About Digicel

After nine years of operation, Digicel Group Limited has over 11 million customers across its 32 markets in the Caribbean, Central America and the Pacific. The company is renowned for delivering best value, best service and best network. Digicel is the lead sponsor of Caribbean, Central American and Pacific sports teams, including the Special Olympics teams throughout these regions. Digicel sponsors the West Indies cricket team and is also the title sponsor of the Digicel Caribbean Championships and the Copa de Naciones Digicel. In the Pacific, Digicel is the proud sponsor of several national rugby teams and also sponsors the Vanuatu cricket team.

Digicel also runs a host of community-based initiatives across its markets and has set up Digicel Foundations in Jamaica, Haiti and Papua New Guinea which focus on educational, cultural and social development programmes. In 2004, Digicel developed Digicel Rising Stars -- an annual talent show to support aspiring young music artists in the Caribbean. The show has spanned the Eastern Caribbean, Haiti, Jamaica and Trinidad & Tobago ranking as one of the top-rated shows.

Digicel is incorporated in Bermuda and its markets comprise: Anguilla, Antigua & Barbuda, Aruba, Barbados, Bermuda, Bonaire, the British Virgin Islands, the Cayman Islands, Curacao, Dominica, El Salvador, Fiji, French Guiana, Grenada, Guadeloupe, Guyana, Haiti, Honduras, Jamaica, Martinique, Nauru, Panama, Papua New Guinea, Samoa, St Kitts & Nevis, St. Lucia, St. Vincent & the Grenadines, Suriname, Tonga, Trinidad & Tobago, Turks & Caicos and Vanuatu. Digicel also has coverage in St. Martin and St. Barts in the Caribbean.

Visit digicelgroup.com for more information.

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Trevor Murphy
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