PharmaCentra Delivers Cost-Effective Coverage With New PhysicianReach™ Program

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PhysicianReach™ responds to historic field rep reductions with a program that maintains share of voice for less than $100 per year.

At 96 dollars per office per year, PhysicianReach™ is a highly effective option for maintaining the reach-and-frequency of product information and samples to non called-on physician offices at an investment that companies can bear in today's challenging economy

PharmaCentra announces the launch of its new PhysicianReach™ program. The program was designed in direct response to customer requests for a cost-effective solution to field rep cutbacks. PhysicianReach™ provides a way for pharmaceutical companies to maintain competitive share of voice in a difficult economy. PhysicianReach™ is comprised of a series of regularly scheduled calls aimed at maintaining a live, high-quality monthly presence with valuable prescribers.

"At 96 dollars per office per year, PhysicianReach™ is a highly effective option for maintaining the reach-and-frequency of product information and samples to non called-on physician offices at an investment that companies can bear in today's challenging economy," said Dan Berman, chairman and CEO of PharmaCentra.

Through PhysicianReach, PharmaCentra assists in maintaining target office sample levels with a monthly call followed by a faxed BRC for samples. Each quarter, every office receives a personalized letter and a detail aid to maintain the flow of product information. And customers always have the option to personalize PhysicianReach™ with additional content.

About PharmaCentra:
PharmaCentra, located in Atlanta, offers customizable programs that help pharmaceutical companies provide comprehensive support to the physicians and patients who depend on their brands. From compliance and persistency to strategic sales and marketing, PharmaCentra's programs and services represent the future of healthcare management, offering clients integrated initiatives that allow them to effectively manage the flow of information between themselves, physicians and patients while increasing market share. For more information, contact Dan Berman, President and CEO, at 770-395-0088, ext. 2012, or visit pharmacentra.com.

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Erica Stephens
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