Telemarketing: A US & Japanese Market Report
San Jose, CA (Vocus) July 13, 2010
Growing businesses require the capabilities of various marketing channels for ensuring success of their promotional activities. Telemarketing is one such strategy that seeks to boost sales by bridging the gap between prospective customers (consumers and business) and the seller. Telemarketing is an extremely useful promotional tool, particularly for retention and acquisition of customers, product sales, and outbound lead generation in business-to-business (B2B) transactions. The global economic meltdown has brought to fore the significance of various marketing approaches – direct mail, email and telemarketing, for reviving sales. As telemarketing primarily involves selling products to consumers, reduction in consumer spending during economic recession adversely impacts the volume of activity in the industry.
Growth in the telemarketing industry is driven by the advent of advanced telecommunications technology coupled with the growing popularity of direct response advertising services, as stated by the new market research report on telemarketing. The demand for telemarketing services in the United States is primarily determined by the extent of consumer spending as well as the level of business activity. The market faces stiff competition from offshore telemarketing operators. Further, stringent regulatory controls such as laws pertaining to national Do-Not-Call (DNC) registry established by Federal Trade Commission (FTC) make it difficult for telemarketing companies to acquire new users.
A major trend witnessed in the telemarketing industry is the growing popularity of outsourcing providers for provision of telemarketing services. Outsourced services hold an edge over in-house telemarketing services, as they allow companies to focus on core competencies while cutting costs, and improving overall operational efficiency. Outsourcing market also benefits from the development of low-cost outsourcing solutions for provision of customer support services, particularly those related to technical products and services.
Players profiled in the report include AnswerNet Network, Business Beanstalk Telemarketing Services and Call Center Solutions, Convergys Corporation, Intelemark, Quest Marketing Inc., Sitel, Talk 2 Rep Inc., TeleTech Holdings Inc., Tele Resources Inc., The Telemanagement Group, and West Corporation, among others.
The report titled “Telemarketing: A US & Japanese Market Report” announced by Global Industry Analysts, Inc., reviews market trends and recent industry activity. The study analyzes market data and analytics in terms of annual revenues for The United States and Japan.
For more details about this market research report, please visit – http://www.strategyr.com/Telemarketing_Market_Report.asp
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world’s largest market research publishers. The company employs over 800 people worldwide and publishes more than 1100 full-scale research reports each year. Additionally, the company also offers thousands of smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.
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