Expands Efforts Into the Blogosphere

Share Article is keeping up with the conversation on Recreational as well as Scientific optics with the establishment of its new site The economy and its politics are causing unwanted fallout in the optics industries covering the areas from astronomy and science academics to indoor and outdoor recreation.

A Teachable Moment for Parents and Children

In an effort to stay current with ever changing market conditions,website managers have established the blog, In creating this arm, the website can effectively expand its efforts in reaching those seeking not just product access, but information about product as well.

The objective of the marketing site remains two-fold as it has been from the beginning of the venture, and that is to not only provide broad range product access to telescopes, binoculars, monoculars, and night vision optics, but also to be a resource center for learning and teaching about both the origins and history of the products, but for the varied scientific and recreational uses as well.

The blog, in parallel fashion will be two-fold as well. The reading audience will hopefully keep writers on their toes as to views of the marketplace, and in addition help to develop a dialogue as to the changes taking place on the political side of this non-invasive and non-threatening industry and the adventure side that is so specifically impacted by that political side.

This next input will be best considered within the conversation of the blog, but once this fascinating area of activity is discovered, there is an amazing mix of activity and (forgive the word use) foci in the world of recreational and scientific optics. In the past year or so, there has even been a strong political bent what with the end of the NASA shuttle program, the question of the future of U.S. domestic space programs, telescopic exploration of the universe with the potential end to the James Webb telescope project, and whatever headline hits the media next.

So join the NotJustTelescope gang in this adventure. Feel free to respond back with thoughts, comments and whatever comes to mind regarding the subject that day. Tell the world of your adventures in optics. is an eCommerce venture in the optics market niche launched with a start up selection of popular recreational products for the outdoor activity enthusiast marketing binoculars, monoculars, night vision optics, and, of course, telescopes.


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Robert Baruch
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