Visible World Appoints New CFO, Louis J. Desiderio

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Visible World has named Louis J. Desiderio as its new Chief Financial Officer.

Visible World ( ), creator of the Emmy award-winning intelliSpotâ„¢ advertising solution, has named Louis J. Desiderio as its new Chief Financial Officer. Desiderio, a senior finance executive with over 22 years of experience in high-growth technology companies, assumed his new role on May 27th, 2008.

Seth Haberman, CEO of Visible World, explains the ideal match, "Lou's background in emerging-technology markets is second to none, and his expertise in leading financial and operational systems is consistent with our rapid stage of growth. Lou will be responsible for all aspects of Visible World's financial operations, including the creation of efficiencies, standardization and best practice application. His passionate and attentive approach is ideal for our close-knit corporate family."

Desiderio is already making waves. "As a rapidly-growing company with ground breaking technology, Visible World continues to develop partnerships with top broadcast, cable, and internet companies, offering solutions to industry-wide advertising challenges. Our recent $25 million fundraising (Adams Street Partners, AllianceBernstein, Time Warner, Comcast and Viacom) and the growth of the Household Addressability market create a unique opportunity for sharpening the business acumen of the company and via a ripple effect, of the entire advertising industry."

Prior to joining Visible World, Desiderio held senior executive roles at companies such as Princeton Softech, netForensics, KSM Associates, Inc., and Innovative Tech Systems. Desiderio's experience includes multi-million dollar IPOs, acquisitions, and divestitures. He also has significant experience in securing and managing private equity and bank financing. Desiderio began his career with Coopers & Lybrand's Emerging Business Services group.

Hi-Res and Lo-Res Headshots Available Upon Request

ABOUT VISIBLE WORLD: Visible World's Emmy award-winning intelliSpot solution enables television advertising to be efficiently customized, effectively targeted, and more responsive to changing audience and business conditions. Today, Visible World helps national advertisers reach consumers in over 100 million television U.S. households and across more than 1,500 major websites with intelliSpot campaigns. The intelliSpot video solution includes intelliSpot Connect, an addressable platform for multi-channel video distribution including household addressable television, intelliSpot Video, a rules-driven customization and versioning engine for video, audio, voice-over, graphics, and animation, intelliSpot Insights, measurement and optimization services, and intelliSpot Dashboard, a web-based interface for managing targeting, customization, and workflow.

Kristin Reign, Marketing Manager
Visible World
Phone: 212-739-1917    


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