Demand for call tracking is at an all-time high, as it is a cross-media metric allowing advertisers to evaluate both digital and traditional advertising campaign performance.
Toronto, ON (PRWEB) March 9, 2010
Proving the power of call tracking for digital media, Telmetrics, the leading provider of advertising call measurement solutions, is now the exclusive call tracking partner for Network Solutions®, a leading domain name registrar and web services company. Telmetrics’ call tracking solutions, which measure phone call lead generation, allow Network Solutions’ small to medium-sized business (SMB) customers to evaluate the offline performance of their online ad programs.
“The value of call tracking is undeniable, as it complements traditional click-based ad performance metrics. Measuring the offline lead generation of an online ad is critical in today’s competitive media marketplace,” said Kurt Gastrock, senior vice president for Network Solutions. “We selected Telmetrics for their scalability, expansive coverage area and high quality network and delivery.”
With the Telmetrics partnership, Network Solutions nsMarketing™ customers can place unique local or toll-free phone numbers in their online ad programs to track the number of calls delivered by those advertising campaigns – leads which otherwise might not be attributed to online advertising. Telmetrics’ call tracking data is seamlessly integrated with Network Solutions’ real-time reporting system that captures various online click-based response activities.
“Demand for call tracking is at an all-time high, as it is a cross-media metric allowing advertisers to evaluate both digital and traditional advertising campaign performance,” said Bill Dinan, president, Telmetrics. “We are pleased to support Network Solutions’ efforts to provide their customers with a complete picture of online advertising performance.”
With increased transparency into the source of inbound calls, advertisers of all sizes can better optimize their advertising spend to allocate dollars to the best performing medium, keywords, campaigns and search engines.
About Network Solutions, LLC
Network Solutions® is focused on helping small businesses start and market their companies on the Internet by offering a full range of Web-based services that include: hosting, Web site design, ecommerce solutions, online security, search engine marketing and domain name registration services. Drawing on 31 years of experience, we make it simple and affordable for our customers to build and manage an online presence. Our customers receive the best customer service in the industry, which has been recognized by J.D. Power and Associates® Certified Call Center program for providing “An Outstanding Customer Service Experience” for the last four consecutive years. For more information about Network Solutions visit http://www.about.networksolutions.com
About Telmetrics, Inc.
Since 1990, media publishers, agencies and marketers have relied on Telmetrics to provide innovative call tracking solutions to help maximize the effectiveness of their marketing programs and increase revenues. Telmetrics offers the widest North American local number coverage with unmatched industry experience and quality of service, and scalable pay per call and subscription-based solutions to support enterprise-level measurement programs. Integrated reporting across online and offline channels provides publishers with the tools they need to prove value for traditional and digital mediums; while providing marketers with a more complete ROI picture across converging media. For more information, visit http://www.telmetrics.com.
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