Telmetrics and Localeze Launch Partnership to Further Optimize Quality of Local Search Business Listings

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Local Search Leaders Help Businesses Maintain a Consistent Online Identity

“As we looked for a partner for this initiative, it was a natural fit for us to work with Localeze, a recognized authority in creating and managing local business listings information,” said Bill Dinan, president, Telmetrics.

To improve consistency for businesses’ online local search listings, Telmetrics, the leading provider of advertising call measurement solutions, announced today it has partnered with Localeze, the largest business listings identity management provider for local search.

Through automated integration and data reconciling, the new partnership standardizes a local businesses’ online identity by ensuring that call tracking lines do not appear as a business’ main phone number in the organic local search listings index.

“As we looked for a partner for this initiative, it was a natural fit for us to work with Localeze, a recognized authority in creating and managing local business listings information,” said Bill Dinan, president, Telmetrics. “A business’ online listing should be tied to their primary phone number to deliver the best organic local search experience."    

Telmetrics’ call measurement products validate the lead generation capabilities of local search advertising for hundreds of thousands of SMBs and national franchise locations. Localeze currently provides 14 million local search business listings, including over 600,000 verified and managed by local businesses to more than 90 local search platform partners.

“The partnership will help us support businesses’ core anchor online identity – their Name, Address, and Phone Number (NAP) – and deliver the most consistent, accurate, up-to-date business listings to our local search platform partners,” said Jeff Beard, president, Localeze. “Telmetrics is the call measurement leader and the ideal partner for this solution because of the volume of call tracking lines they support across the local search industry.”

About Localeze
Localeze is the largest business listings identity management provider for local search. As a trusted partner, Localeze maintains direct, authorized relationships with local search platforms, national and regional brands, channel partners and local businesses. The company provides businesses essential tools to verify, manage and enhance the identity of their local listings across the Web. Through these relationships and access to authoritative local business information, Localeze is the largest provider of trusted, enhanced online local business listings in the local search industry. Localeze is a privately held company headquartered in Vienna, Virginia. For more information visit http://www.localeze.com.

About Telmetrics, Inc.
Since 1990, media publishers, agencies and marketers have relied on Telmetrics to provide innovative call tracking solutions to help maximize the effectiveness of their marketing programs and increase revenues. Telmetrics offers the widest North American local number coverage with unmatched industry experience and quality of service, and scalable pay per call and subscription-based solutions to support enterprise-level measurement programs. Integrated reporting across online and offline channels provides publishers with the tools they need to prove value for traditional and digital mediums; while providing marketers with a more complete ROI picture across converging media. For more information, visit http://www.telmetrics.com.

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