Telmetrics Wins Marketing Innovation Award at Yellow Pages Association Conference

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Web2Tel Solution Tracks Online Advertising-Driven Phone Calls, Revealing How Many Clicks Convert to Calls

The Yellow Pages industry is a long-time supporter of tracking advertising performance and Telmetrics is pleased to be recognized for our role in demonstrating the valuable phone leads that traditional and digital media produce.

Telmetrics, the leading provider of advertising call measurement solutions, received a gold Industry Excellence Award from the Yellow Pages Association (YPA) at their annual conference in Las Vegas. The company was recognized for marketing innovation for its Web2Tel solution, which captures phone leads produced by digital ad campaigns.

Telmetrics Web2Tel dynamically replaces phone numbers on select advertiser websites with unique call tracking numbers tied to specific campaigns and keywords to reveal how many calls are generated. Combined with Telmetrics’ print URL solution, which measures the number of webpage visits driven by print ads through unique URL tracking, advertisers gain a holistic view of their online-offline advertising performance.

“The Yellow Pages industry is a long-time supporter of tracking advertising performance and Telmetrics is pleased to be recognized for our role in demonstrating the valuable phone leads that traditional and digital media produce,” said Bill Dinan, president, Telmetrics. “With Web2Tel, advertisers can now accurately attribute ad-driven calls to the correct online and offline programs – which is key to determining the best performing campaigns.“

The YPA Industry Excellence Awards honor Yellow Pages publishers, marketers and suppliers for outstanding achievements in the directory advertising business, an industry that generates $31 billion annual worldwide and $13 billion in the U.S.

In addition to receiving the YPA honor, Telmetrics recently celebrated its 20th anniversary of providing call measurement solutions to the local search industry. Since launching in 1990, Telmetrics has evolved from traditional to digital ad performance monitoring. Today, the company manages tens of millions of calls each month across multiple media platforms – traditional, digital, mobile and more.

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Jennifer Mirabile

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