Do It Tennis.com Launches Racquet PRO Tennis Racquet Search Engine

San Diego, CA (PRWEB) November 8, 2006

For players in search of the perfect tennis racquet, their quest need go no further than Racquet PRO™ by Do It Tennis. Based on its 25 years of traditional "brick and mortar" retail experience, the staff at Do It Tennis realize that not all players know what they want or need out of a racquet. For those who don't have the guidance of a tennis pro in their search for a new racquet, the experience of picking the right frame can be downright intimidating. With hundreds of models on the market, where do you begin? Enter Racquet PRO™.

How Does It Work?

Tennis racquets have ten or more specifications (like head size, length and balance point, to name a few) that are commonly used by racquet aficionados and pros alike to guide them in their choice of frames that suite their games. For many average players, these technical data confuse and impede, rather than aid and speed, their efforts at picking out a new racquet. Racquet PRO™ takes complex technical measurements and translates them into simple, player-focused attributes that most players can understand.

The beauty of Racquet PRO™ is that it allows a player to search on one, several or many criteria simultaneously and see the results in real time. Lets take a progressing intermediate player who prefers Wilson racquets at prices between $100 and $150 as an example. With a few moves of her mouse, she can isolate the Wilson brand, set her price range and tell Racquet PRO™ to show her only racquets rated between intermediate and advanced. In only a few seconds, she has gone from viewing a potential pool of over 150 racquets down to a handful without ever leaving her seat or spending hours at a pro shop. From there she can compare a few models and make a final decision.

Who Benefits?

In short, anyone looking for a new tennis racquet, be they a novice or a virtuoso of the game.

Racquet PRO™ takes the confusion out of the racquet search and selection process through a graphical interface comprised of product images, control levers and help links that explain how to use the tool and demystifies common terminology used with tennis racquets. This tool puts tremendous power in the hands of beginner and intermediate players as it turns potentially confusing terminology into plain English.

Help links educate shoppers on the most commonly used terminology for tennis racquets. Players unfamiliar with racquet design will learn from these educational tidbits as well as learn to diagnose their own swings and playing style. Advanced players may choose to skip the search controls relating to player attributes and instead concentrate directly on the controls that describe the racquet, like head size, strung weight and balance point. In this manner a player can narrow down to a small number the frames that match his or her on-court needs.

Our Racquet PRO™ Works With Yours

Do It Tennis is by no means telling players they can do without the advice of their tennis pros to find a suitable racquet. To the contrary, we think a player's tennis pro is the person who knows best what the player needs. Racquet PRO™ does two things for players and pros. First, if the pro favors Head racquets or Prince racquets, Racquet PRO™ lets the buyer isolate only these brands and focus the search. Second, Do It Tennis is giving pros a unique opportunity to educate their students about racquet design, technology and important criteria for selecting a frame.

How? By downloading and printing the Player Profile Guide (located on the HELP tab of the Racquet PRO™), the player can sit down with his pro and walk through the player and racquet attributes commonly used in the racquet selection process. The pro has the opportunity to teach about racquet design and how to relate this to the player's needs. The player is then empowered to conduct his own search and has the confidence to make a sound, informed decision about his next purchase.

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