Denver, CO (PRWEB) June 08, 2012
Denver is home to a prolific design-loving community, and one of the cornerstones of design is typography. AIGA Colorado, Colorado’s professional association for design, has created Terminal Velocity, an inaugural event to celebrate Denver’s diverse downtown through its typography. From advertisements and store signs to murals and landmarks, participating teams will leave no typeface unturned as they bicycle around town in a race to be the first to locate and photograph all 26 letters of the alphabet – Denver style!
Here’s How It Works:
Registration is now open! Teams of 2–4 people can register online at http://www.aigacolorado.org and read a tutorial to start planning their strategy. The race will begin at the I HEART Denver store, Denver Pavilions level 2, and end at The Matchbox, 2625 Larimer Street. On race day, June 23, teams will search for 26 letters from key locations around downtown Denver using their smartphones and document their progress using InstagramTM and TwitterTM. Team progress will be monitored online, and teams will have the opportunity to take on extra challenges via text message and Twitter. Through the use of social media, participants and nonparticipants alike will be able to watch the typographic tale of Denver unfold.
Winning teams will be selected based on completion time and various creative categories at the after-party held at The Matchbox. The winning team members will receive prizes including locally designed Denver gear and gift cards from Denver Pavilions. All participants will receive a special letter press poster from MATTER displaying the letters used in the challenge.
The Terminal Velocity event is open to anyone 21 and older in the Denver community who’d like to participate in a design-based urban challenge.
Team Registration link:
Terminal Velocity is hosted and organized by AIGA Colorado, the professional association for design dedicated to developing Colorado’s creative community.
Terminal Velocity has been created with the assistance of Rick Griffith’s communication, design, and typographic genius.
The Terminal Velocity after-party is being held at The Matchbox, a neighborhood bar located in the River North Art District.
Event production and community partnerships were developed with the help of Samuel Schimek, owner of I Heart Denver Store.