Santa Barbara, CA (PRWEB) April 2, 2010
The Territory Ahead will launch a “Green for Green” campaign in honor of Earth Day, which began in Santa Barbara, California, and in honor of National Arbor Day. During the month of April, the Santa Barbara-based company will partner with the Arbor Day Foundation and pledge $1, the cost of planting one tree, for every new person (up to $2,500) who joins us and becomes a fan of The Territory Ahead on Facebook (http://www.facebook.com/territoryahead) or follows us on Twitter (http://www.twitter.com/territoryahead).
“Social networking is a powerful and immediate way for us to interact with our customers and friends,” says Territory Ahead Vice President of Marketing & E-Commerce David Giacomini, “and partnering with the Arbor Day Foundation allows us to support a great cause like Earth Day while honoring our Santa Barbara roots. As a fairly recent transplant to Santa Barbara, I was surprised to learn that the whole idea of Earth Day originated here after an oil spill in 1969.”
The Territory Ahead has a long history of celebrating the environment. Since its inception in 1989, the casual apparel company has photographed its clothing in some of the wildest and most scenic places on earth. From road-tripping through Baja to hiking in New Zealand to beachcombing in Portugal, each season features a new journey with gorgeous imagery and evocative editorial.
“Customers respond to the images and adventurous spirit of our catalogs almost as much as they do to our clothing,” says Vice President of Advertising Wayne Franks. “They phone us, catalogs in-hand, and ask, ‘Where was the picture on page 23 taken? How can I get there? Where did you stay?’ It’s rewarding to enjoy that kind of familial link with our customers.”
It’s a link, the company believes, that naturally connects to the interactive spirit of social networking. During the month-long “Green for Green” campaign, the company will share useful environmental information with its Facebook fans and Twitter followers, including fun facts and trivia (like the fact that Earth Day traces its origins to Santa Barbara).
The Territory Ahead offers hundreds of men’s and women’s clothing and accessory items each season through its nationally distributed catalog, internet site and retail stores. For a free copy of the catalog, call 1-800-882-4323, or visit: http://www.territoryahead.com
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