Over 95% of all text messages are read within the first 5 minutes.
Jamestown, NY (PRWEB) November 09, 2012
If one is a business owner and are unfamiliar with text marketing, chances are they're missing a large opportunity with regards to their marketing mix. This year businesses and organizations of all sizes will spend hundreds of millions of dollars marketing to their customers via text message and SlickText.com is now taking this method to the next level of simplicity.
The concept behind text marketing is very simple. Over 95% of all text messages are read within the first 5 minutes. Compare that to the open rates of emails, which hover around a low 20%. With that alone, a business owner may find themselves asking, “Why aren’t we using text marketing for the business yet?” The answer usually is because it seems scary to business owners, as it’s a fairly new technology. Slick Text makes it easy.
SlickText.com has created an incredibly easy to use system for allowing customer to opt in to receive text messages from your business or organization. Users simply text a particular “keyword” that you reserve to 31996 to opt in to receive text messages containing specials, deals, coupons, alerts and other types of valuable content from the businesses they frequent. As that list of patrons begins to grow, Slick Text has made it as simple as logging into a user friendly account, typing out the text to be sent out right there on the computer, and clicking the “send” button. People can even schedule messages to be sent out in the future so they can take advantage of the perfect timing.
To provide an example about how a business might use text marketing, let’s say a restaurant signs up for an account and reserves the keyword “dinner”. They would post information on all of their dining room tables letting their customers know how they can sign up for special deals and notifications. As people text that keyword to join the marketing list, they will receive a customized “auto-reply” back thanking them for joining and possible even an incentive for signing up. Now let’s say that message says, “Thanks for signing up for our VIP text alerts! Show this text to the waitress and get 1 free appetizer!”
Naturally that list will grow and usually does rather quickly. Now the next time business is slow or the restaurant is running a special, they can log in at SlickText.com and quickly send a text message out to all their patrons letting them know about what’s happening with the business. It’s an excellent way to drive traffic when business is slow!
To learn more about text marketing, business owners can head over to Slick Text’s website, SlickText.com, to watch some information videos and learn more about how they could potentially use text marketing for their business.