Text Marketing Campaigns Streamlined with New Simple Texting Service

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Simple Texting has launched a new service for marketers that simplifies the process of mobile text promotions, mobile coupon delivery, event notifications and interactive advertising.

Simple Texting
SMS traffic is expected to exceed 8 trillion messages in 2011

Simple Texting has launched a new service for marketers that simplifies the process of mobile text promotions, mobile coupon delivery, event notifications and interactive advertising. Designed to support an unlimited number campaigns, users and groups, Simple Texting is a low-cost mobile marketing solution for small and large businesses, ad agencies, PR firms and independent promoters seeking to capitalize on the power of opt-in text message broadcasting.

Simple Texting has introduced a number of important features that help marketers create and deepen text-based customer relationships, including simplified enrollment via text, the ability for subscribers to reject any individual message, and easy opt-out instructions with every message delivered. The service also enables campaign managers to quickly create and manage SMS group and short code text campaigns as well as track results using a real-time dashboard with comprehensive campaign metrics.

According to Felix Dubinsky, spokesperson for Simple Texting, “Any business can benefit from text marketing— from retailers offering a discount coupon to national brands engaging millions of customers. Mobile users like text messaging and 95% of all texts get opened within five minutes, which is faster than email and social media updates. The key is to execute correctly with express consent and an incentive to join.”

To educate advertisers on the high value of mobile text message advertising, the company has launched its Mobile University as a resource center and interactive blog about text messaging best practices.

Gene Sigalov, one of the company’s managing parnters, notes that “We are committed to educating the industry about how to do text promotions properly and help our clients realize the full capability of this very low cost advertising medium. We’ve beefed up security far beyond industry standards and have built a team that’s committed to customer service, education and helping our users achieve results.”

SMS traffic is expected to exceed 8 trillion messages in 2011 and over 1.6 trillion mobile instant messaging users are projected by 2015. With such volume, it's no suprise industry analysts have concluded that the most effective form of mobile ad is opt-in SMS and that time-sensitive offers or discounts were most likely to lead to purchase.

About Simple Texting

Based in New York City, Simple Texting helps marketers leverage the power of mobile text messaging through a simplified process of subscriber enrollment, campaign management and analytics. The company provides a low-cost service that increases customer loyalty with mobile coupons and exclusive opportunities that are interactive, popular and effective. For more information call 888-244-6002 or email social(at)simpletexting(dot)com.

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Felix Dubinsky
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