Danya International, Inc., Partners with Text4baby Mobile Health Initiative

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Danya is an implementation partner with Text4baby, a first-ever free mobile health service that provides health tips to pregnant women and new moms.

Text4baby is the first free mobile health service of its kind.

Danya is excited to be a partner of text4baby

Danya International, Inc., a communications, research, and technology firm, is proud to announce that it is a partner with text4baby, a new free mobile information service that launched on February 4, 2010, providing timely health information to pregnant women and new mothers from pregnancy through a baby’s first year.

Women who sign up for the service by texting BABY (or BEBE for Spanish) to 511411 receive three free SMS text messages each week timed to their due date or baby’s date of birth. These messages focus on a variety of topics critical to maternal and child health, including birth defects prevention, immunization, nutrition, seasonal flu, mental health, oral health, and safe sleep. Text4baby messages also connect women to prenatal and infant care services and other resources.

An educational program of the National Healthy Mothers, Healthy Babies Coalition (HMHB), text4baby delivers timely health tips via text message to those who need it most. It is made possible through an unprecedented public-private partnership that includes the White House Office on Science and Technology Policy, the U.S. Department of Health and Human Services, Voxiva, CTIA-The Wireless Foundation, Grey Healthcare Group (a WPP company), and founding corporate sponsor Johnson & Johnson. Premier sponsors include WellPoint, Pfizer, and CareFirst BlueCross BlueShield, and wireless carriers are distributing text messages at no charge to recipients. Implementation partners include BabyCenter, Danya International, Syniverse Technologies, Keynote Systems, and the George Washington University.

“Danya is excited to be a partner of text4baby,” states Dr. Jeff Hoffman, founder and CEO of Danya. “Having previously participated in other mobile health applications, we have seen firsthand how powerful mobile technology can be when it comes to improving health outcomes. We believe that this program can have a significant impact on maternal and child health, particularly in decreasing infant mortality rates throughout the country.”

Text4baby embodies Danya's mission to implement innovative communication for social impact. As an implementation partner, Danya is providing program support, which includes the development of a portal for partner outreach coordination. Danya is also involved in marketing and communication efforts to promote the service to users.

“We believe the power of partnership and community can make an incredible difference in women’s and children’s lives,” said Judy Meehan, executive director of HMHB. “Text4baby brings HMHB’s mission to life, and with the help of our partners, we believe we can be a strong catalyst for change.”

Each year in the United States, more than 500,000 babies are born prematurely, and an estimated 28,000 children die before their first birthday—signifying a public health crisis. The infant mortality rate in the United States is one of the highest in the industrialized world, and for the first time since the 1950s, that rate is on the rise. Research shows that while 90 percent of Americans have a mobile phone, fewer have access to the Internet, and texting is more prevalent among women of childbearing age.

Text4baby wireless carriers are voluntarily providing the critical communications link of the initiative, distributing text messages to recipients at no charge. Participating carriers include: Alltel, AT&T, Cellular South, Cellcom, Centennial Cellular, Cincinnati Bell, Metro PCS, N-Telos, Sprint, T-Mobile, U.S. Cellular, Verizon, and Virgin Mobile.

“Fifty percent of people with chronic health problems in the U.S. have Internet access, but 90 percent of Americans have mobile phones," said Lynn O'Connor Vos, CEO of Grey Healthcare Group. “That alone tells us the potential of mobile technology to reach more people with vital information to improve health outcomes."

To learn more about text4baby, please visit http://www.text4baby.org.

About Danya International, Inc.
Danya’s mission is to impact global public health and education through the development and implementation of innovative health communications, research, and technology programs. Danya is based in Silver Spring, Maryland, with offices in Atlanta, Georgia; Nairobi, Kenya; and Seattle, Washington. To learn more about the company, visit http://www.danya.com.

About the National Healthy Mothers, Healthy Babies Coalition
The National Healthy Mothers, Healthy Babies Coalition (HMHB) is the only coalition of its kind that acts as a catalyst for change by creating partnerships among community groups, nonprofit organizations, professional associations, businesses, and government agencies. The Coalition promotes optimal health for mothers and babies and works to strengthen families and build healthy communities.

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