Mobile marketing is a great way to target the student & youth market with special offers & promotions.
(Vocus) May 19, 2009
Leading mobile marketing firm http://www.txtlocal.co.uk has witnessed a surge in organisations adopting an SMS strategy to target the 16 to 24 market. Every organisation from big brand names such as L’Oreal to SME’s, Councils, Churches and Sports Clubs are all turning to mobile in a bid to engage with youth audiences.
Txtlocal MD, Darren Daws claims that text has always been a popular medium for targeting youth’s, however, he claims it is growing in popularity as marketers realise its potential in reaching this sector. “This year we have seen a real growth in the number of SME’s adopting a mobile strategy and we expect this trend to continue during 2009 as Marketers realise the huge potential in targeting the 16 to 24 sector by mobile phone.”
Daws continues, “Overall, it makes sense to target the 16 to 24 sector by text, this group have grown up in the new media digital age, they are also the biggest users of SMS and MMS. The mobile is a way of life for this audience.”
These views are demonstrated by Islington Council who use SMS to communicate with youth audiences in campaigns such as their drug & alcohol awareness and local sports initiatives. The council teamed up with local organisations such as Arsenal football club and Access to Sports to deliver a program of events for youths in the area. People could text HEAT to 60777 for a program of events on offer and a schedule was relayed back. Laura Hales of the Council claimed that sms has worked well for the council “We are pleased with the results from our SMS campaigns; the tactic generates a greater response than other mediums.”
Religious organisations including a number of Churches are also moving towards a text messaging strategy to engage youth audiences. Jamie Anderson of The Commonwealth Church at St Marks reports “The response to our text campaigns has been overwhelming; we have definitely had an increase in attendance at our events.”
Many Churches also use SMS to communicate with parishioners with daily prayers sent by text or messages of support to parishioners who may be going through tough times. Whatever the cause a quick text is a personal way for a Church to keep in touch with a large volume of people, quickly and easily.
Theatres are also benefiting from SMS marketing to target youth audiences. The Royal Exchange Theatre, Manchester use SMS to target students with special offer promotions for events at the Theatre. Marketing Manager Vicky Bloor claims “Mobile marketing is a great way to target the student & youth market with special offers & promotions.” Bloor continues “We have had great results from using text marketing, with many recipients making a box office booking directly after receiving one of our promotional text.”
Reports published in Marketing Week’s Interactive magazine suggest that Mobile Marketing offers huge opportunities for marketers during 2009 particularly in targeting the 16 to 24 group. Everyone from big brands to local businesses will need to at least explore the potential of integrating mobile into their marketing strategy in an attempt to deliver a more targeted and interactive approach.
For further editorial information and requests for interviews or high resolution images contact Marketing / PR - Kathryn Mann at Txtlocal on 0845 009 3188 or email email@example.com
Notes to editors:
http://www.txtlocal.co.uk was launched in 2005 and is now the one of the UK’s leading business SMS text messaging companies behind many of the short messaging text numbers on television today - 60777. http://www.txtlocal.co.uk has clients from a wide variety of sectors including Blacks Leisure, Subway, Papa Johns, Dominos Pizza, Hartwell PLC, Europ Assistance, Nationwide and AXA Insurance.