Text Marketing is probably the most effective and efficient method for communicating with customers inviting them to take short-term action...
Prospect, Connecticut (Vocus/PRWEB) April 18, 2011
Mountain Tiger Marketing is now providing text marketing services to its clients. Text marketing, also known as text message marketing, has been in use for a while but is now becoming mainstream. It is easy, inexpensive, and probably more effective than any other form of marketing for those businesses that need to keep in touch with their customers.
Mountain Tiger Marketing, serving clients throughout the United States, provides marketing services primarily to small businesses. Among the services provided are Onsite and Offsite Search Engine Optimization, Google (and other search engine) Local Places Optimization, Email Capture and Marketing, Video Marketing, Facebook Marketing, Article and Press Release Marketing, and most recently – Text Marketing.
“Text Marketing is probably the most effective and efficient method for communicating with customers inviting them to take short-term action” explains Paul Trapp, owner of Mountain Tiger Marketing. “Restaurants, pubs and clubs, real estate agencies, and venues where plays, concerts and similar events are held are all examples of businesses for which text marketing is a necessity.”
One popular model for text marketing can be found in more and more restaurants and nightclubs. A small sturdy tent is placed on each table inviting customers to text a word to a 4 or 5 digit number. When they do, they receive an immediate text message back telling them to show this text to their server for a particular free item or discount.
Then the restaurant has their cell phone number and can text specials, discounts and enticements to help them increase business. Statistics indicate that about 97% of text messages are opened and read, which is a much higher rate than email, for example, or even for Facebook messages, another highly successful marketing technique.
Mr. Trapp continued by saying “Because of the high and usually immediate open rate of text messages, a restaurant or club can text a special offer at 4 o’clock in the afternoon and have customers coming in that evening to take advantage of the offer. Or venues for plays and concerts can text deep discounts on the very day of a concert or play that has seats left and people will take advantage of the good deal. There’s really no other marketing technique that can achieve the same level of effectiveness – none.”
Text Marketing is easy to use and inexpensive. It’s easy to demonstrate its return on investment. At about twelve cents per text message, or twelve dollars for every hundred messages, most restaurants can easily see the cost benefits along with the immediate results.
To help his clients see the benefits of text marketing without cost or risk, Paul Trapp offers to foot the bill for the first month of text marketing for his clients. This allows his customers to experience the benefits before spending a penny.
Any reputable small business marketing consultant will strive to understand each client’s particular business and local market, and work to develop a customized strategy to attract new customers and maintain current customers. At least that’s Paul Trapp’s opinion and one of the foundational philosophies at Mountain Tiger Marketing. And now Paul has added text message marketing to the growing number of services his company provides.
For Further information, please contact:
Mountain Tiger Marketing
Phone: 888-343-3117 / 203-527-7217
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