Portable Reading Corp. Launches Platform for Mobile Marketing of Books - Enhances Popular TextOnPhone.com Service for Reading on iPhone

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Portable Reading, provider of the leading iPhone books application TextOnPhone, is announcing a ground-breaking platform for readers, authors, and publishers. The TextOnPhone social network connects authors with a new audience, while providing consumers with entertaining books and stories to read on their mobile device.

Just imagine -- people might read a story or novel excerpt on their mobile phone and decide to spend the rest of the evening at home reading a book! What a perfect lure.

    The service is available live at http://www.apple.com/webapps/entertainment/textonphone.html.

For authors and publishers, the large and growing audience of TextOnPhone provides an ideal promotional platform for mobile marketing of print works that are available in stores or online. Authors in the PortableReading network can share short stories and book excerpts with readers and communicate directly within their social network, an approach which is particularly effective at reaching young readers who spend extensive time with their mobile devices.

TextOnPhone is the most popular book reading service for the iPhone and iPod Touch. It offers a library of over 20,000 books in 37 languages along with short stories and book excerpts contributed by contemporary authors. Among the many features of TextOnPhone is the ability to cache content for offline access, discussion boards attached to individual pages and passages, interactive author forums, and tools for aspiring authors to upload their writings for others to read. No installation of software is necessary since TextOnPhone operates as a web application within the mobile browser.

"As countless new waves of Digital Natives begin demanding the ability to electronically consume all forms of content, including books and narrative text," says Jeff Gomez, author of Print Is Dead: Books in Our Digital Age, "services like PortableReading will be in a great position to easily deliver content in a format that fits this generation's mobile lifestyle."

"I'm excited to be a part of this PortableReading project," states Ellen Sussman, author of 'Bad Girls: 26 Writers Misbehave.' "Just imagine -- people might read a story or novel excerpt on their mobile phone and decide to spend the rest of the evening at home reading a book! What a perfect lure."

"It's exciting to see how new technologies are revolutionizing the way that authors and readers interact," reports Mark Coggins, author of the Silicon Valley noir classic 'Vulture Capital.' "PortableReading is a great example of how mobile reading can work to everyone's advantage."

More information about Jeff Gomez can be found at http://www.printisdead.com.

More information about Ellen Sussman can be found at http://www.ellensussman.com.

More information about Mark Coggins can be found at http://www.immortalgame.com.

About Portable Reading

Portable Reading is the provider of the most popular Ebook web application for the iPhone and iPod Touch, TextOnPhone. More information about TextOnPhone can be found on the Apple website at http://www.apple.com/webapps/entertainment/textonphone.html or at the PortableReading website at http://www.portablereading.com .

Screenshots:

http://www.portablereading.com/index.php/images-of-textonphone/

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Dusan Dragovic
Portable Reading Corp.
212-921-0840
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