TFT12 - Tomorrow’s IT Service Future Today; Tomorrow’s Virtual IT Conference, Hosted Today from Yesterday

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SDI, Europe’s leading IT service desk certification and professional membership organisation, in conjunction with Chris Dancy, founder of ServiceSphere, announces the first and only global 24 hour IT service virtual conference, TFT12.

The Service Desk Institute

It is only through the power of a hyper connected community, utilising technologies that leverage social and mobile, that we are able to break down the barriers which until now have kept conferences and content locked away from every day consumers.

In an unprecedented display of technology, community and global awareness, TFT12 - the first ever virtual IT service conference - represents a global community of IT professionals brought together in an on-air conference that will literally ‘follow the sun’. Starting in New Zealand on Wednesday 5 December 2012, TFT12 will continuously stream 24 presentations from over 15 different time zones via Google Hangout on Air to YouTube.

This pioneering event will bring together futurologists, IT experts, service gurus and industry analysts in one place for a unique, unrivalled and radically different conference experience.

Join 24 of the world’s most proactive and innovative speakers as they deliver a continuous stream of content, LIVE to the world. Each session will be recorded and streamed live to YouTube, giving access to all 24 speaker sessions in both real time and after the event.

Dancy said of the event, "It is only through the power of a hyper connected community, utilising technologies that leverage social and mobile, that we are able to break down the barriers which until now have kept conferences and content locked away from every day consumers."

Founder of SDI Howard Kendall adds "We can no longer permit organisations, companies, and membership bodies to dictate how and where we consume and network. The world has changed and it is up to each of us to push the human-technological agenda forward. This ground-breaking registration-free event puts the IT services world on the same page - on the same day!"

This is event is being managed by The Service Desk Institute along with a number of other major organisations and industry bodies in the technology and services industry in APAC and North America.

A call for speakers will be announced on 1 August 2012 with the programme of speakers publicly announced on 17 September 2012.

Follow @FutureITService for updates

TFT12 media relations contact:

Tessa Troubridge
+44 (0)1689 889100

About the Service Desk Institute (SDI)

Founded in 1988 by Howard Kendall, the Service Desk Institute (SDI) is the leading authority on service desk and IT support related issues, providing specialist information and research about the technologies, tools and trends of the industry. It is Europe’s only support network for IT service desk professionals, providing customised qualifications, training courses and service management consulting.

Acting as an independent adviser, SDI captures and disseminates creative and innovative ideas for tomorrow's service desk and support operation. SDI sets the standards for the IT support industry and is the conduit for delivering knowledge and career enhancing skills to the professional community. It also offers the opportunity for international recognition of the support centre operation through its globally recognised Service Desk Certification audit programme.

Further information about the SDI can be found at

About ServiceSphere

Chris Dancy founded ServiceSphere in 2008. To make the most of an extensive background in help desk, Chris created ServiceSphere as a small, independent software company to provide help desk outsourcing services. In 2009 he transitioned the company to become an ITSM consulting organization, providing a larger outlet for his core expertise. During this time development of ITMM (IT Marketing Management) began. ServiceSphere partnered with Kory Smith to bring this idea of an IT marketing framework to life.

While investigating ITMM, Chris saw the concept of “social media” for the help desk as a means to bridge the cultural divide in enterprise organizations. Capturing and documenting this radical shift in information creation, consumption, and transfer became the full-time mission of this small business.

Early in 2010 ServiceSphere developed classes for ITSM professionals to use social media as a way to extend day-to-day operational communications for service management organizations. At this same time ITSM Weekly the Podcast was breaking ground as the most listened-to podcast in the IT management community. In November 2010, Pink Elephant, the IT management experts, acquired the intellectual property of ServiceSphere and hired Chris as its digital engagement director.

The birth of both the ServiceSphere brand and the professional identity of founder Chris Dancy marked the start of an industry-defining period. Dancy experienced explosive growth in speaking engagements around the globe and quickly “ServiceSphere” the brand and “Chris Dancy” the person were seen as one in the same.

ServiceSphere was re-born in October 2011. The ServiceSphere website, company blog and community are now Chris’s professional blog. While the company no longer offers services, the community of passionate ITSM professionals lives on in the podcasts, speaking engagements and many lives that have been influenced by this three-year journey.

As of November 2011, Chris joined ServiceNow.

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emma spear
Service Desk Institute
01690 889100
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