The Tourist Authority of Thailand Invites Holidaymakers From Across the World to Sample the Delicious Culinary Delights of Thailand

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Krabi Riviera Co Ltd is delighted to support the Tourism Authority of Thailand (TAT) in its latest initiative to promote Thailand as a world class destination for food lovers. As part of its ongoing campaign, TAT has held the Thai Food Festival at the Central World Square in Bangkok.

Thai Villa Personal Chef

Thai cuisine only became internationally renowned from the 1960s onwards, when Thailand became a popular destination for tourists

The theme of the festival focussed on the excellent street food that is readily available 24/7. Indeed, the quality of this food has recently been recognised by Bangkok being named as the world’s best city for street food by CNNGo. Thai food is already regarded as one of Thailand's most significant cultural assets, so what better way to attract more visitors to Thailand than to promote its delicious and versatile cuisine?

TAT’s governor, Mr Suraphon Svetasreni, invited visitors to the festival to sample CNNGo's top ten Thai street foods together with many other delicious dishes from over fifty well-known restaurants in Bangkok. Visitors were also treated to a variety of activities, including cooking demonstrations, comedy acts and musical performances.

Thai cuisine only became internationally renowned from the 1960s onwards, when Thailand became a popular destination for tourists. However, once discovered, its popularity steadily increased and Thai restaurants began to open in the world’s major cities. The food is well-known for being hot and spicy, and nearly all dishes are cooked with basic ingredients such as garlic, chillies, limejuice, lemon grass and coriander leaf. Fish sauce or shrimp paste can also be used to give a salty flavour to certain dishes. With all these ingredients, the guiding principle behind each dish is harmony. Indeed, Thai food is known for its balance of four fundamental tastes, namely sweet, sour, salty, and bitter. Achieving the correct balance is regarded as very important by Thai chefs and dishes can usually be adjusted to suit different palates.

Most meals are accompanied by rice, a food staple in Thailand. The sweet-smelling jasmine rice, which is indigenous to Thailand, grows in abundance in the fertile network of paddy fields that spread across Thailand's central plains. Noodles are also very popular with the Thai people and feature in a number of delicious soup recipes.

Many of these recipes can be sampled at Thailand’s superb range of street stalls or cafés, and it’s not only Bangkok that has an excellent selection of street food available. Even in small towns like Ao Nang, in the beautiful province of Krabi, there is a superb range of street food that gives tourists the opportunity to sample authentic Thai cuisine at very affordable prices. What’s more, guests staying at one of Krabi Riviera’s luxurious villas can also take advantage of an optional service provided by the company. For a very reasonable cost, guests can arrange for one of Krabi Riviera s in-house private chefs to prepare and serve an authentic Thai meal in the privacy of their holiday villa.
For those wanting to learn more about TAT’s campaign to promote Thailand as a world class destination for food, please visit their website: http://www.tourismthailand.org/amazingthaifood.

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Steve Kirkpatrick
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