Thailand Wins Four Go Asia Awards Honouring Best Service Providers for Travel to Asia at ITB Berlin 2010

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Picture (from left to right): Mrs Sunathee Isvarphornchai, THAI Vice President for Corporate Communications (2nd from left) and Mr Suraphon Svetasreni, Tourism Authority of Thailand (TAT) Governor (2nd from right) attend theInternational Tourismus Borse Berlin (ITB), displaying this year’s Go Asia Awards.

Thailand Wins Four Go Asia Awards

The results of the annual Go Asia Awards were announced at the 2010 gala award ceremony hosted in conjunction with ITB Berlin, the world's biggest tourism fair. The best service providers for travel to Asia were honoured.

Go Asia is a marketing network which specializes in marketing "Destination Asia". The target is to increase tourist traffic to Asia and to promote awareness of its individual members.

The results of the annual Go Asia Awards were announced at the 2010 gala award ceremony hosted in conjunction with ITB Berlin, the world's biggest tourism fair. The best service providers for travel to Asia were honoured.

Thailand won a total of four Go Asia Awards in 2010.

  • The Kingdom of Thailand received the Go Asia Award in the Best Asian Destination category. Prior to this, Thailand has received the Go Asia Award for Best Destination in Asia for five consecutive years from 2005.
  •      The Tourism Authority of Thailand was voted the Best Asian Tourist Board in Germany category for the second consecutive year.
  •      Thai Airways International, the national carrier, was named the 'Best Asian Airline' for the seventh time at this year's Go Asia award ceremony. This year, THAI regained it position and came in first place.
  •      Siam@Siam Hotel won the 'Best Asian Hotel' award.

The 'Go Asia' award includes participation by Go Asia members, consisting primarily of tour operators who offer outstanding Asia programmes, airlines, and tourism boards. First launched in 2004, the award programme is organized in cooperation with media partners - Travel Talk magazine (B2B, Niedecken Verlag) and Reise und Preise Magazine (B2B, Reise & Preise Verlags GmbH).

In addition to honouring truly committed corporations and businesses, the Go Asia survey is also meant to provide an overview of the perception of the German market of Asia as a travel destination. Travel agents as well as individual consumers from all over Germany were invited to participate in the voting process.

Since 2005, the Go Asia Awards have been presented in five award categories. These are Most Favoured Asian Destination, Best Asian Tourist Board in Germany, Best Asian Airlines, and Best German Tour Operator for Asian Destination.

In 2009, two new award categories were added. These are:

  • The Best Asian Hotel/Hotel Chain category, a special media award, being presented by Travel Talk magazine, and
  • Most Innovative Packaged Tour

This is a special award, the winner of which was determined by a jury consisting of the Go Asia media partners — Reise und Preise and the trade magazine Travel Talk, the Go Asia Board and professors representing the bbw Hochschule university's faculty of tourism.

Judges also voted for the most admired destination in Asia.

The awards are based on a comprehensive online survey among all registered users and more than 2,600 people participated in the vote in 2010. For the first time, votes were conducted on end-consumer and travel agent feedback.

The respective three winners in each category were announced at the 11 March gala award ceremony. Each was presented with a certificate and a crystal award.

The Go Asia initiative was founded in 2003 in order to enhance marketing in German-speaking regions. The goal is achieved by joint marketing activities, such as the Go Asia website, participation in exhibitions and trade fairs, media relations and training initiatives.

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