Two reasons stand out, however: 1) the ability to further differentiate ourselves from other local competitors and 2) market exclusivity with no upfront costs and discounted pay-for-performance pricing.
Seattle, WA (PRWEB) September 24, 2009
Tens of thousands of active frequent flyer members in the Seattle market will now be able to earn extra miles for cleaning their automobiles at Elephant Car Wash™ (http://www.elephantcarwash.com). A new partnership with Thanks Again® (http://www.thanksagain.com) allows Elephant Car Wash customers to seamlessly earn airline miles with six national frequent flyer programs, including Alaska Airlines® Mileage Plan™ (the dominant program in the Seattle area).
Beginning immediately, Thanks Again and its airline partners will communicate to Seattle area frequent flyers that they can now earn one (1) additional mile for every dollar they spend at any of the 10 participating Elephant Car Wash (ECW) locations. Only car wash purchases made directly at the car wash are eligible (car wash purchases made at the gas pump or in the convenience stores are not eligible for earning rewards). Thanks Again will provide ECW with airline miles branded in-store promotional material to communicate the program to existing customers.
Marc Ellis (Thanks Again's CEO) explains, "The goal of the program is clear. Elephant Car Wash desires to give busy frequent flyer members another reason to select Elephant over other local competitors. We know that our valued members look to earn extra miles - and they are also core car wash consumers. Thanks Again sees this partnership with Elephant Car Wash as a natural fit for these members in greater Seattle."
"We joined the Thanks Again program for several reasons, including ease of implementation and the attractiveness of offering mileage rewards for our consumers," states Andrew Haney (Elephant Car Wash Co-Owner). "Two reasons stand out, however: 1) the ability to further differentiate ourselves from other local competitors and 2) market exclusivity with no upfront costs and discounted pay-for-performance pricing." (Elephant received preferred pricing from Thanks Again as a result of its membership in the Western Carwash Association - http://www.wcwa.org).
The Thanks Again program is efficient and turnkey for consumers and for business owners - with no upfront cost, no administrative hassles, no software or equipment to install, and no changes in the customer's buying behavior at the point of sale.
About Thanks Again, LLC
Thanks Again, LLC is a merchant funded reward network that allows consumers to earn extra rewards every time that spend money with a participating business. Thanks Again now has over 18,500 participating businesses and is adding new merchant partners on a daily basis in markets nationwide.
About Elephant Car Wash
For residents of Seattle and Greater Puget Sound, that big, pink elephant is almost as much a symbol of home as the Space Needle or Mount Rainier. Since 1951, Elephant Car Wash's rotating, neon elephant has been a Seattle landmark. Elephant has locations throughout the greater Seattle area. The Battery Street elephant, the most well known of them all, has been on television shows and in magazine articles, commercials, and countless tourist photographs. Anyone who has ever been through an Elephant Car Wash knows that the elephant is also a symbol of long-standing quality and service.
Thanks Again, LLC
Business Development Group
Elephant Car Wash