Home or Hotel for the Holidays? Despite Comforts of Home, One in Three Would Actually Prefer a Hotel

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According to Hipmunk survey, ~33% of travelers prefer to stay in a hotel than with family over the holidays with price as the number one factor in booking

The holidays are the most stressful time to travel, said Adam Goldstein, Hipmunk CEO. When in-laws just make it too much to handle, we're glad to offer the most comprehensive set of hotels and vacation rentals of any site on the Internet.

Hipmunk, the most comprehensive travel site, today revealed the results of a consumer surveyⁱ regarding hotel stays over the holidays. Results showed that one in three (~33%) travelers prefer to stay in a hotel or a home/apartment rental than with family for the holidays. The 33% cited an appreciation for their own space and needing a mini-vacation as the key reasons.

Nearly 50% of survey takers choose to only stay at a family member's home for 2-3 nights max. If there was an option to stay in a hotel, 34% of those surveyed said this would extend the stay.

Of those that prefer hotels or home/apartment rentals to a family member's home, 29% were families with children. Many families opt to have their own space for children and chose home and apartment rentals.

The number one reason for not staying in a hotel was the additional cost. With such a high percentage of travelers wary about cost, Hipmunk.com allows users to search by Ecstasy – a combination of price, reviews and amenities – allowing holiday travelers to find an appropriately priced hotel that also has quality reviews.

"The holidays are the most stressful time to travel,” said Adam Goldstein, Hipmunk CEO. “When in-laws just make it too much to handle, we're glad to offer the most comprehensive set of hotels and vacation rentals of any site on the Internet.”

Hipmunk, with Ipsos, recently surveyed 1,000 US adults online, asking basic questions about their upcoming or potential holiday stays.

Hipmunk hotel search offers more accommodations than any other travel site. From large global hotel chains, to boutique hotels, to home and apartment rentals from HomeAway and Airbnb, Hipmunk has all traveler types covered. Results are plotted on a map so consumers can see more context of the neighborhood and location of the hotel in the destination.

For those that would prefer to stay in a hotel or apartment rental this Thanksgiving, Hipmunk will be giving away three four-night stays at hotels in their city of choice. What better reason to stay in a hotel than Hipmunk picking up the bill! Travelers who would like to enter to win a chance at these hotel stays can head to http://www.hipmunk.com/giveaway. To enter, participants must just let us know what they are thankful for this holiday season.

About Hipmunk
Hipmunk is the most comprehensive travel site offering more travel options, more accommodations and all the available prices. Users can find less agonizing flights with the innovative flight search “Agony” sort, as well as the best hotels and home rentals with the hotel search “Ecstasy” sort.

Hipmunk is one of TIME Magazine’s “50 Coolest Websites,” TIME Magazine’s “50 Best Smartphone Apps,” Travel + Leisure’s “Best Websites of 2012,” Budget Travel’s “Top 10 Most Useful Websites,” and Inc.’s “Best Booking Website.” Co-founders Adam Goldstein and Steve Huffman were named to Bloomberg BusinessWeek’s “Top Tech Entrepreneurs,” Forbes “30 Under 30” and Inc.’s “30 Under 30” lists. The company launched in 2010, is based in San Francisco, and has funding from IVP, Ignition Partners, Y Combinator, SV Angel, Webb Investment Network, Quest Hospitality Ventures, and several angel investors.

ⁱ These are some of the findings of an Ipsos poll conducted October 3rd – 4th, 2012. For the survey, a national sample of 1,005 adults aged 18 and over residing in the U.S. was interviewed via Ipsos' U.S. online omnibus. A survey with an unweighted probability sample of 1,005 and a 100% response rate would have an estimated margin of error of +/-3.1 percentage points 19 times out of 20, of what the results would have been had the entire population of adults in the U.S. been polled. These data were weighted to ensure the sample's regional and age/gender composition reflects that of the actual U.S. population according to data from the U.S. Census Bureau and to provide results intended to approximate the sample universe. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

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Jacqueline Tanzella
Hipmunk
415-794-1118
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Matthew Molino
Cohn & Wolfe
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