The Broadmoor Selected by Preferred Hotel Group™ for Worldwide Recognition

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Honoring The Broadmoor Employees Whose Good Works Extend To Community, Environment and Philanthropy

We are pleased to honor these hotels and thank them for their ongoing commitment to their local communities. While we recognize them with an award, the true winners are the communities they serve.

Community, environment and philanthropy are the hallmarks of Preferred Hotel Group™’s GIFTTS program. Now in its fifth year, GIFTTS (Great Initiatives for Today’s [Tomorrow’s] Society) honored The Broadmoor and its employees with the coveted ‘Pineapple Leader Award’ for outstanding commitment to social and corporate responsibility.

The 2010 leaders were announced during Preferred Hotel Group’s Annual Conference last month before an audience of over 350 international delegates.

Located in Colorado Springs, Colorado, The Broadmoor helped raise more than $70,000 for United Way in just one year and provided bicycles, all assembled by hotel staff, to underprivileged families in the community through its Christmas Unlimited Build-a-Bike Program. The hotel’s Recycling Manager, along with the Conservation and Recycling Committee, was charged with overseeing the many sophisticated environmental initiatives, which have helped reduce electrical consumption significantly at the property.

"GIFTTS was created to recognize leadership in community and social responsibility," said Lindsey Ueberroth, President. "We are pleased to honor these hotels and thank them for their ongoing commitment to their local communities. While we recognize them with an award, the true winners are the communities they serve."

For further information on the initiatives recognized by Preferred Hotel Group’s Fifth Annual GIFTTS Leader Awards, please visit http://www.phggiftts.com/2010Awards

About The BROADMOOR
The BROADMOOR is a member of Preferred Hotels and Resorts, as well as Historic Hotels of America. It the longest-running consecutive winner of both the AAA Five-Diamond and the Forbes Travel Guide Five-Star awards. For more information on The BROADMOOR please call 800.634.7711 or visit http://www.broadmoor.com.

About Preferred Hotel Group™
Preferred Hotel Group represents more than 800 independent, best-in-class hotels and luxury shared-ownership residences in over 70 countries across a collection of six distinct brands: Preferred Hotels® & Resorts, Preferred Boutique™, Summit Hotels & Resorts™, Sterling Hotels™, Historic Hotels of America® and Preferred Residences™. A family-owned company, Preferred Hotel Group offers independent hotels the global reach required to serve the leisure and business markets, providing its partners with a suite of comprehensive business solutions including global sales, marketing, distribution, technology, and quality assurance. Partner hotels have access to over one million active travel consumers through a global guest loyalty program, I Prefer™, and increased opportunities and exposure to a valuable niche market through Preferred Golf™. For more information, visit us on the web at http://www.PreferredHotelGroup.com.

BROADMOOR PR Contact:
Allison Scott
Director of Communications
Tel +1 (719) 577-5718     
ascott(at)broadmoor(dot)com     

Preferred Hotel Group PR Contacts:
Meghna Patel / Nubia Wilson
Laura Davidson Public Relations
Tel +1 (212) 696 0660 / +1 (212) 696 9804
meghna(at)ldpr(dot)com / nubia(at)ldpr(dot)com

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Allison Scott
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