The Libman Company, Manufacturer of the FREEDOM® Spray Mop, Launches Freedom Tour

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The Libman Company, manufacturer of the FREEDOM® Spray Mop, is launching a nine-city, cross-country adventure – the Libman Freedom Tour – led by a dynamic, traveling aunt-niece duo, Dixie and Ali Shaw, who will travel to freedom-themed monuments, historical sites and various retailer partner locations during the nine-week tour, which kicks off on May 1, 2011, in New York City and ends July 4, 2011 in San Francisco. The grand-prize winner will receive a seven-day, six-night trip for two to up to three of the cities on the Freedom Tour, in addition to $500 cash. Videos will be posted to LibmanFreedomTour.com.

What Does Freedom Mean to You?

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The Libman Company, manufacturer of the FREEDOM® Spray Mop, wants to know: “What Does Freedom Mean to You?” And, to find out, the company is launching a nine-city, cross-country adventure – the Libman Freedom Tour – led by a dynamic, traveling aunt-niece duo.

The twosome, Dixie and Ali Shaw, will travel to freedom-themed monuments, historical sites and various retailer partner locations during the nine-week tour, which kicks off on May 1, 2011, in New York City, then has the pair stopping in Atlanta, Cincinnati/Dayton, Chicago, St. Louis, San Antonio, Albuquerque/Santa Fe and Phoenix, before ending in San Francisco on July 4, 2011.

At each tour stop, the public will have the opportunity to visit with the duo and participate in the Libman “What Freedom Means to Me” Contest. To enter, participants must be video-taped by the Freedom Tour team answering the questions “what does freedom mean to you?” and “who or what in your family most represents freedom?”

Then, each week of the tour, a panel of judges will select one winning video answer from each city, based on relevance to the question, originality and delivery, with winners earning $200 each. Each city’s winning video will also be entered into a period of online voting from July 11-31, 2011, to select the best in the nation. The grand-prize winner will receive a seven-day, six-night trip for two to up to three of the cities on the Freedom Tour, in addition to $500 cash. Videos will be posted to LibmanFreedomTour.com.

The public will also have the opportunity to win $1,776 cash in the Libman Freedom Tour Sweepstakes. For complete contest and sweepstakes rules, visit LibmanFreedomTour.com.
The Freedom Tour celebrates the Libman FREEDOM® Spray Mop, a mop innovation that affords users the liberty to clean their way. The Freedom Mop provides freedom from the cost and waste of disposable cleaning pads, the freedom to choose any cleaning solution, and the freedom to make cleaning more convenient, without buckets or batteries.

To follow the duo’s cross-country experience, visit the Libman Freedom Tour blog at http://www.LibmanFreedomTour.com, follow them on Twitter (@LibmanCompany) or become a fan on Facebook (http://www.facebook.com/libmancompany).

About The Libman Company
The Libman Company, manufacturer of the FREEDOM® Spray Mop, is a family-owned company that has been making quality cleaning tools since 1896. The company manufactures products from brooms and mops to more specialized tools for kitchen and bathroom cleaning and industrial uses. Libman proudly manufactures most of their products in the United States, including the company’s well-known Wonder® Mop. For more information about the Libman Company, please visit http://www.libman.com.

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Stacey Vaselaney
SLV Public Relations
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