Cash Registers Will Ring As The Mills® Launches “The MORE Factor” This Holiday Season

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Black Friday midnight openings, incredible savings and selection, the launch of Ms. More and innovative Santa experiences to give shoppers more

Sawgrass Mills’ Surfer Santa will debut on Black Friday as part of “the more factor” at The Mills.

The introduction of The MORE Factor solidifies our market niche to deliver more value and convenience, which is what consumers really want and have come to expect from our unique brand of shopping

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The Mills®, the most recognized portfolio of mega outlet, value retail and entertainment destinations in 13 states owned by Simon Property Group, has unveiled “The MORE Factor” in preparation for a robust holiday shopping season. This innovative approach will give shoppers an edge to save even more with exclusive social media bargains, interactive shopping tips, midnight openings on Black Friday with up to 22 hours of shopping, a premier Holiday Super Sale and innovative Santa experiences.

As an exciting component of The MORE Factor, The Mills will strategically provide shoppers with more convenience and added value through rapid social media interactivity. On Twitter, shoppers will be introduced to Ms. More, a sassy holiday fashionista, who is “at your service,” providing up to the minute special offers, helpful tips and individual answers to shopping-related questions. On Facebook, shoppers will see “The MORE Factor” icon, providing another level of shopping and fashion advice, with videos on how to Maximize time, Optimize savings, Revitalize a wardrobe and Energize while shopping.

Shoppers will continue to revel in The MORE Factor when select Mills’ properties open at the stroke of midnight on Black Friday, November 26 and continue through the weekend with a Holiday Super Sale. This will provide shoppers with more ways to save with deeper discounts at popular outlet and value retail stores. Shoppers will also enjoy a variety of customer amenities, including car giveaways, food and beverage samplings, holiday entertainment, free gift wrapping and charitable giving opportunities.

“The introduction of The MORE Factor solidifies our market niche to deliver more value and convenience, which is what consumers really want and have come to expect from our unique brand of shopping,” said Kelly Mikesell, Vice President of Marketing for The Mills. “We are confident that holiday shoppers will show their appreciation at the cash registers as our retailers offer an unmatched selection of quality merchandise for less.”

In addition, families will be drawn to innovative Santa experiences, including “Surfer Santa” at Sawgrass Mills in Fort Lauderdale/Miami, FL; “Snowglobe Live!” at Ontario Mills and “Rocker Santa” at The Block at Orange both near Los Angeles, CA. and “Double the Fun With Santa Claus” at Gurnee Mills near Chicago, IL. This cherished mall tradition will take a unique twist to further engage shoppers.

Holiday shoppers across the nation have come to recognize The Mills as the place to find name brands for less. This season, The MORE Factor will only enhance The Mills’ already popular shopping experience with more stores, more brands, more savings and more fun, at popular retailers including Coach Factory Store, Last Call by Neiman Marcus, Saks Fifth Avenue OFF 5TH, J.Crew Factory, Kenneth Cole Company Store, Forever 21, H&M, Banana Republic Factory Store, Gap Outlet, Ann Taylor Factory Store, Nike Factory Store, Bose Factory Store and more.

For more information on The Mills’ properties, please visit

About The Mills, A Simon Company
The Mills®, one of Simon Property Group's five real estate platforms, is comprised of 16 value-oriented retail destinations totaling over 24 million square feet. The Mills offers a unique brand of shopping with a mix of popular name brand outlets, value retailers and full-price stores, plus family-oriented dining and entertainment concepts. The Mills are well-located in major metropolitan markets and many are recognized as leading tourism destinations. Notable properties include Arundel Mills (Baltimore), Gurnee Mills (Chicago), Grapevine Mills (Dallas), Ontario Mills (Los Angeles), Potomac Mills (Washington, DC) and Sawgrass Mills (Ft. Lauderdale/Miami).

Simon Property Group, Inc. is an S&P 500 company and the largest real estate company in the U.S. The Company currently owns or has an interest in 393 retail real estate properties comprising 264 million square feet of gross leasable area in North America, Europe and Asia. Simon Property Group is headquartered in Indianapolis, Indiana and employs more than 5,000 people worldwide. For further information, visit the Simon Property Group website at

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Michael Goodman
Bitner Goodman Inc
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