Designed specifically for large corporate networks, channel management and distribution networks, Targeted ESP™ helps amplify and extend the reach of social media, while serving as a command center for all social media communications.
Charlotte, NC (PRWEB) February 23, 2012
The Targeted Group’s Targeted ESP™ (Enterprise Social Port) platform was selected by Altimeter Group as a top social media management system in “A Strategy for Managing Social Media Proliferation.” Authored by social media analyst Jeremiah Owyang and his team at Altimeter Group, the report includes an assessment of social media management systems based on the input of leading corporations and industry experts.
Targeted ESP™ received the highest possible ranking for its ability to serve companies that have to respond to a high volume of customer posts, or that manage a large number of social media accounts across brands, markets or channels. In addition, Targeted ESP™ received an above average ranking for its ability to serve companies that publish frequent marketing or news updates via social networks, or that require customized programs due to regulatory issues.
Altimeter Group defines a social media management system as a software tool that uses business rules and approved employees and partners to manage multiple social media accounts. These systems contain features such as governance, workflow, intelligence, and integration capabilities across the enterprise.
“Altimeter’s report confirms what we’re seeing in the industry. Social is no longer a nice to have, but an integral part of a company’s marketing and messaging strategy. As such, there is a need for a centralized tool that effectively manages all social efforts,” said Richard Brasser, Chief Executive Officer of The Targeted Group. “Designed specifically for large corporate networks, channel management and distribution networks, Targeted ESP™ helps amplify and extend the reach of social media, while serving as a command center for all social media communications.”
Altimeter Group’s report is based on a survey of 144 enterprise-class operations (including several of The Targeted Group’s existing clients) and 60 qualitative interviews with industry experts. In addition, over 25 software vendors were surveyed and ranked by Altimeter Group.
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About The Targeted Group
Leveraging over 10 years of experience, The Targeted Group helps clients create successful and sustainable social media solutions. From strategic planning to implementation and management, their dedicated professionals are committed to delivering dynamic, branded social media solutions, including customized SaaS products such as their proprietary Enterprise Social Media Management Software and Online Community Platform, which both empower organizations to connect and deepen their most important relationships. For more information, visit http://www.thetargetedgroup.com.
About Altimeter Group
Altimeter Group is a research-based advisory firm that offers pragmatic strategies to help companies thrive with disruptive technologies. Altimeter conducts independent research on new technologies and shares the implications of these technologies with the market via research reports, webinars, speeches, presentations, and beyond. They offer advisory services to companies who wish to explore the implications for these technologies more deeply for their organizations and leaders. For more information, visit http://www.altimetergroup.com.