I was in a difficult spot and I found my way out by creating something unique. People now look at things in a flash; I think our minds are adapting to the new media. When they see my page, they scan the text and then, in a few seconds, connect with what they want. It's quick and it's effective.
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Purchase, NY (PRWEB) October 26, 2009
In the world of demand-side ad networks, real-time bidding, and ad exchanges comes The Text Page , the first pay-per-character, text-only website. The Text Page features one page of multi-colored text that advertisers purchase for the low cost of $2 per character for a three year period. These characters link to advertiser websites and include company names, slogans, or catchy phrases that encourage the viewer to click on them.
The Text Page is the brainchild of Spyros Pyrgiotis, a 24 year-old Greek MBA student at Kingston University in London. Pyrgiotis, who has a background in sound engineering, sought funds to pay for his graduate degree. Finding a gap in advertising, he developed the first-ever all text advertising website. In a couple of months, Pyrgiotis has not only paid for school, he is on his way to becoming rich.
"Advertisers like the site because of the low cost and the three-year duration, which makes it a really good value," he said, "but they also like being a part of it. This is something new and different. No pictures, no frames, nothing that would make it look like a normal web page. It is simple, but I like that about it. I refer to it as a new form of interactive internet art."
Pyrgiotis is very certain of the future of his company for several reasons. The Text Page will create thousands of keywords making it easy for search engines to pick up, which is critical to modern marketing. Also, because a 20'' monitor can fit approximately 15-20,000 characters and a 30'' monitor can fit about 40-50,000, the text moves when re-loading to ensure that everyone receives the same level of exposure.
Advertisers are free to use their imagination in order to attract visitors, either by including a straightforward listing of the brands a company sells, such as PRADA - GUCCI - FENDI - DOLCE & GABBANA, or something more whimsical like Do Not Click Here. Pyrgiotis tells advertisers that the success of the site and the high return on investment is all about the increased popularity of search engines and the way Internet users receive information.
In a few months, TheTextPage.com has already sold over 12,000 characters, purchased by both big and small companies and freelancers. Pyrgiotis and his partner, Liana Stewart, began promoting the site via Facebook and the rest of the publicity has been word-of-mouth.
"I hope my story is inspiring to entrepreneurs or anyone looking for success," says Pyrgiotis. "I was in a difficult spot and I found my way out by creating something unique. People now look at things in a flash; I think our minds are adapting to the new media. When they see my page, they scan the text and then, in a few seconds, connect with what they want. It's quick and it's effective."
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