Inventive editorial material and definitive, comprehensive and unbiased coverage of the men's underwear industry.
New York, NY (PRWEB) February 09, 2012
The men’s underwear industry is about to evolve - again. Michael Kleinmann, former President of online intimate apparel retailer Freshpair has launched The Underwear Expert, a blog that will combine inventive editorial material and definitive, comprehensive and unbiased coverage of the men’s underwear industry.
“We hope to transform and streamline the way consumers and industry professionals access information regarding men’s underwear,” says Kleinmann. “Based on my experience, there’s a void in the marketplace and a need for an expert – an authoritative opinion on the men’s underwear industry. 11 years ago I made it a mission to bring more recognition to the underwear industry; with events like National Underwear Day this happened in a very real way. Now, I’d like to take things to the next level.“
The Underwear Expert will feature exclusive content from leading underwear brands, interviews with industry movers and shakers, product reviews, guest industry bloggers, and expert opinions and commentary on trends, news and the climate of the industry in general. The Underwear Expert will be the definitive industry and consumer news source, streamlining the industry and providing it something noticeably missing: a singular voice.
“Michael has always been a great source of information and we are excited to see that he has found a new venture in which he will express himself. We are also eager to see how he will interpret the trends and innovation that our industry has to offer,” said Yarden Gagnon, Vice President of Design, Calvin Klein Underwear.
To find out more about The Underwear Expert or inquire about advertising or partnership opportunities, visit http://www.underwearexpert.com or e-mail expert(at)underwearexpert(dot)com
About Michael Kleinmann and The Underwear Expert:
The Underwear Expert is the newest project from Michael Kleinmann, former Co-Owner, President and COO of Freshpair.com from 2001-2011. Kleinmann is a men’s underwear industry expert, recognized for taking Freshpair from a start-up in his apartment to the forefront of online intimate apparel sales. He’s been interviewed extensively in print, online, and on tv and radio. His credits include Fox News, Bravo’s Make Me a Supermodel, The New York Times, Huffington Post, The Washington Post, Men’s Health Magazine, and countless others. He is also the co-creator of National Underwear Day. With Kleinmann’s leadership, The Underwear Expert will provide a unique, strong, and unbiased editorial perspective on the men’s underwear industry and a dynamic forum for consumers and industry professionals alike.