We regularly conduct audits of our readership for ‘The CEO Magazine,’ but our recent count of early circulation figures for 2012 gave us a jump of nearly 25% from mid-2011 in terms of hard copy magazine distribution.
New York, NY (PRWEB) March 12, 2012
What is considered by many to be the leading business magazine in the world for senior management, ‘The CEO Magazine,’ has today reported an increase of 24% in circulation figures from 2011 to 2012.
‘The CEO Magazine’ is an iconic global business publication that has been the preferred choice for hundreds of thousands of CEOs and Directors for many years, but it has been difficult to pinpoint a reason for the sudden increase in its readership, according to a spokesperson from the magazine.
“We regularly conduct audits of our readership for ‘The CEO Magazine,’ but our recent count of early circulation figures for 2012 gave us a jump of nearly 25% from mid-2011 in terms of hard copy magazine distribution. The problem we have is that it’s difficult to put a finger on the exact reason for the rise,” was the official comment from the magazine.
Once would think that a magazine of such stature would be able to know why readership is on the rise, but they did add the following comment: “We’ve noticed that on top of the usual plethora of CEOs and Directors, there’s been a big jump in subscribers from middle to senior management. That having been said, we’ve put an extra focus recently on articles for business management, strategy and career development, so that could be one reason for the jump in subscribers – maybe it’s new readers wanting to move into senior roles who are educating themselves by reading ‘The CEO Magazine’”.
‘The CEO Magazine’ is a high quality, glossy magazine for business leaders and senior executives at companies across the world. The publication is somewhat of an iconic brand, having been the leading business magazine aimed specifically for top end management for many years.