Spring into Action: Get Whites Their Whitest with Clorox® Regular Bleach

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Fresh New Beginnings Call for Clothes that are "Clorox Clean"

Bleach is a must-have for getting spring and summer clothing ready for the season. Detergent alone is simply not enough to truly clean your whites, and in fact it can leave behind stains, dirt and unseen 'body soil' made up of body oils, dead skin flakes and sweat

As temperatures rise, there's no better time to unearth all your favorite spring and summer fashions that have been hibernating in the back of your closet. And, according to "Dr. Laundry," aka Harold Baker, a stain scientist at The Clorox Company, following are several steps to take to get your clothing in shape for the warmer months ahead:

1. The Great Divide. Begin by sorting garments into separate piles: those for fall/winter, and those for spring/summer. Also, take the opportunity to decide which items can be folded, and which need to be put away on hangers. Delicate items such as pressed shirts, linen and rayon garments, and 100 percent cotton blouses and dresses, should always be hung. To avoid stretching and puckering at the shoulders, invest in some quality wooden hangers and avoid the wire variety. Placing felt between the clips on skirt/pant hangers will prevent marking, as well.

2. To Donate or Not to Donate. If you didn't wear the garment last year, chances are you're not going to wear it this season. Let someone else enjoy it by donating it to a local homeless shelter. Clothing swaps are also a growing trend. Check with friends to see if they would be interested in trading their unwanted clothing for "new" items.

3. Store It Right. When storing your fall/winter items, try to avoid problems related to stains, insects and moisture. First, make sure garments have been cleaned or dry cleaned. Place in well-sealed plastic storage containers or, if none are available, sealed plastic bags can work just as well. Store in a cool, well ventilated location like an interior closet away from heat and light. Also, consider using cedar hangers or blocks to naturally repel pests.

4. Got Stains? Spring calls for fresh, clean clothes - and the cleanest whites call for Clorox® Regular-Bleach, says Dr. Laundry. At the beginning of winter, you may have tossed items into the back of your closet without checking thoroughly for stains. If you find a stain, conduct a simple "bleachability" test to see if its colorfast, which is also demonstrated on the Laundry 101 video at http://www.drlaundryblog.com:

Bleachability Test:
1. Dilute 2 teaspoons Clorox® Regular-Bleach in 1/4 cup water
2. Apply a drop on a hidden colored area like inside seam, hemline or cuff
3. Wait 1 minute and then blot with towel
4. No color change means it is safe to use bleach on the item

Even if the garment's care label warns against using bleach, try conducting the test first - many clothing manufacturers under-label their clothing in order to avoid legal issues and a number of colored items can safely be bleached. If the item can be bleached, simply wash it in the warmest water recommended on the care label, with detergent and ¾ cup of Clorox® Regular-Bleach.

"Bleach is a must-have for getting spring and summer clothing ready for the season. Detergent alone is simply not enough to truly clean your whites, and in fact it can leave behind stains, dirt and unseen 'body soil' made up of body oils, dead skin flakes and sweat," said Dr. Laundry. "Bleach is the only laundry product that cleans, whitens and disinfects clothing. Adding it to your laundry will remove more of this gunk than detergent alone, plus it gets rid of odor-causing germs."

For more information, visit http://www.drlaundryblog.com for tips on how to treat virtually any stain, http://www.laundryroom101.com.

About Clorox® Regular-Bleach
Clorox® bleach is a solution of sodium hypochlorite, which breaks down primarily into salt and water after use. There is no free chlorine in any Clorox® bleach product. Clorox® Regular-Bleach is effective in whitening laundry whites and disinfecting surfaces around the home. In fact, bleach is the most widely available and affordable disinfectant on Earth. Since it was introduced in 1913, Clorox® Regular-Bleach has been used in places where killing germs is critical: in hospitals, nursing homes, child-care centers and schools. In fact, when the first Apollo flights were heading into space, NASA used Clorox® Regular-Bleach to decontaminate the capsules returning from orbit. Disinfecting household surfaces with Clorox® Regular-Bleach is still very important today since it kills germs that can make people sick, including Salmonella, E.coli and other germs of increasing concern like MRSA.

About The Clorox Company
The Clorox Company is a leading manufacturer and marketer of consumer products with fiscal year 2008 revenues of $5.3 billion. Clorox markets some of consumers' most trusted and recognized brand names, including its namesake bleach and cleaning products, Green Works™ natural cleaners, Armor All® and STP® auto-care products, Fresh Step® and Scoop Away® cat litter, Kingsford® charcoal, Hidden Valley® and K C Masterpiece® dressings and sauces, Brita® water-filtration systems, Glad® bags, wraps and containers, and Burt's Bees® natural personal care products. With 8,300 employees worldwide, the company manufactures products in more than two dozen countries and markets them in more than 100 countries. Clorox is committed to making a positive difference in the communities where its employees work and live. Founded in 1980, The Clorox Company Foundation has awarded cash grants totaling more than $73.9 million to nonprofit organizations, schools and colleges. In fiscal 2008 alone, the foundation awarded $4.2 million in cash grants, and Clorox made product donations valued at $10.2 million. For more information about Clorox, visit http://www.TheCloroxCompany.com.

Contacts:
Aileen Zerrudo
The Clorox Company
(510) 271-3075    

Rita Gorenberg
Ketchum
(415) 984-6228

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Aileen Zerrudo

Rita Gorenberg
Ketchum
415-984-6228
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